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I don’t count gig economy because those are subsidized by VC money and they lose more money than they earn.
Ads are the main business model for the Web (some Web 2.0 sites use(d) freemium) but ads aren't the definition of Web 2.0.
Step 1) Provide a free service that will attract millions of users
Step 2) Track users and sell their attention to ad buyers.
Lots of internet businesses would have a hard time surviving without the ads business model.
It isn’t the definition but it sure seems like a huge integral part of it in reality.
Web 2.0 is defined by uploads: user-generated content. Users visit the site to see what other users have added.
Ads were a big part of Web 1.0 as well. Any free content, even from a news site, needs a funding source. Thats why physical newspapers used them before the internet was invented. Web 2.0 is defined by uploads: user-generated content. Users visit the site to see what other users have added.
...and publishing, and TV, and radio...
Ads were a big part of Web 1.0 as well. Any free content, even from a news site, needs a funding source. Thats why physical newspapers used them before the internet was invented. Web 2.0 is defined by uploads: user-generated content. Users visit the site to see what other users have added.
By definition, this came after the 2.0 transition, so maybe call it Web2.5?