Rand Fishkin: Inbound Marketing for Startups

Rand Fishkin: Inbound Marketing for Startups
hackersandfounders.tv

Amen!

"Holy crazy crap does retargeting work."

"If you do great inbound, the first money you should spend should be on retargeting... people that were sort of interested but left"

"...uses a company called has offers in Seattle - they've been very effective for us".

"would not recommend raw display. It will perform poorly for you."

Also, he gave 2 months of his svc away for free for the talk: http://www.seomoz.org/partners/hackers - Found this in the hackers and founders site.

I'm part of a stealth startup that's handling retargeting for about 30 startups now and I can confirm that it is indeed a brutally effective method for acquiring users. We're seeing that on average, retargeted ads perform about 350% better than any other kind of targeted ad. It seems a little crazy until you recalibrate your understanding of what's happening. Instead of trying to push new information on a user (which no one likes), with retargeting, you're _pulling_ people back to something they've already expressed an interest in. It works marvelously.

Example: We're running retargeting for an SaaS startup that gets a lot of airtime on HN, and they're snagging new users at less than $2/head. Once these folks get on board, they spend on average $40/year on the service. Our little team had a "f___ yeah" moment after the 4th day or so when we saw how well it was working. We're now hustling to hire folks to meet the demand coming from word of mouth.

If any HNers on here want to ad retargeting to their startup, web app, side project, mobile app landing page, or whatever the heck you're building, hit me up at the e-mail address in my profile.

We're still building out our actual product so startups and technical people make for the best customers. Less explaining, more appreciation for results, more understanding when we goof up.