Michael Jordan: “Republicans Buy Sneakers Too”
economicinsights.substack.com
Michael Jordan: “Republicans Buy Sneakers Too”
1–10 of 124 posts
Re: Michael Jordan: “Republicans Buy Sneakers Too”
#2> A series of surveys suggests that people who identify as conservative are more likely to want to do this by buying products marketed as “better,” while liberals are more drawn to messaging that emphasizes that the product is “different.””
this is interesting. I would be more drawn to messaging on "different", but mostly because I wouldn't trust a company to be an impartial judge on what is "better" - I would look to reviews rather than marketing for that. I guess it also represents a difference in notions of black and white thinking as well. I'd be curious to hear which one appeals more to people and why.
Re: Michael Jordan: “Republicans Buy Sneakers Too”
#3> A series of surveys suggests that people who identify as conservative are more likely to want to do this by buying products marketed as “better,” while liberals are more drawn to messaging that emphasizes that the product is “different.”” this is interesting. I would be more drawn to messaging on "different", but mostly because I wouldn't trust a company to be an impartial judge on what is "better" - I would look t…
I mean, some people are really drawn to value statements rather than utility.
This is a great read, fun to look back at a young MJ's business strategy.
Re: Michael Jordan: “Republicans Buy Sneakers Too”
#4> A series of surveys suggests that people who identify as conservative are more likely to want to do this by buying products marketed as “better,” while liberals are more drawn to messaging that emphasizes that the product is “different.”” this is interesting. I would be more drawn to messaging on "different", but mostly because I wouldn't trust a company to be an impartial judge on what is "better" - I would look t…
I mean, some people are really drawn to value statements rather than utility. This is a great read, fun to look back at a young MJ's business strategy.
I guess, which in your mind would be a statement on utility and which would be values? They both seem like they could be.
Re: Michael Jordan: “Republicans Buy Sneakers Too”
#5> A series of surveys suggests that people who identify as conservative are more likely to want to do this by buying products marketed as “better,” while liberals are more drawn to messaging that emphasizes that the product is “different.”” this is interesting. I would be more drawn to messaging on "different", but mostly because I wouldn't trust a company to be an impartial judge on what is "better" - I would look t…
That's why Apple markets its products as better and different. Must get them all.
Re: Michael Jordan: “Republicans Buy Sneakers Too”
#6> A series of surveys suggests that people who identify as conservative are more likely to want to do this by buying products marketed as “better,” while liberals are more drawn to messaging that emphasizes that the product is “different.”” this is interesting. I would be more drawn to messaging on "different", but mostly because I wouldn't trust a company to be an impartial judge on what is "better" - I would look t…
No post body was provided.
Re: Michael Jordan: “Republicans Buy Sneakers Too”
#7Earlier quoted context omitted.
I mean, some people are really drawn to value statements rather than utility. This is a great read, fun to look back at a young MJ's business strategy.
I guess, which in your mind would be a statement on utility and which would be values? They both seem like they could be.
To me, something that is "better" is a value statement, while something that is "different" inherently poses a utility consideration for the consumer. But i see how this - beyond a face-value consideration - could be applicable to both, but i guess getting to that granular level requires this political element to not be at play. Interesting to think about haha
Re: Michael Jordan: “Republicans Buy Sneakers Too”
#8No post body was provided.
Re: Michael Jordan: “Republicans Buy Sneakers Too”
#9> A series of surveys suggests that people who identify as conservative are more likely to want to do this by buying products marketed as “better,” while liberals are more drawn to messaging that emphasizes that the product is “different.”” this is interesting. I would be more drawn to messaging on "different", but mostly because I wouldn't trust a company to be an impartial judge on what is "better" - I would look t…
I'm also wary of messaging about being "better." But if the marketing shows why it's better in concrete and logical ways, that might pique my interest more than without it. I'd still look to outside sources to verify.
Re: Michael Jordan: “Republicans Buy Sneakers Too”
#10Quoted post unavailable.
What increased enmity are you referring to? Similar to the War on Christmas and other talking points, I never experience any of this.