Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
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Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
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Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#2Mixed thoughts here. If you have an idea of SaaS that exists in the domain/industry and not addressed for years and see an upward trend of adoption, then start one, execute it and maybe white-label your product to big brands that are usually slow to execute SaaS.
Be a Hubspot or resell Hubspot? Be Zoom or Ringcentral? (Ringcentral whitelabels Zoom)
Do not build another SaaS CRM and call it Web3 CRM :)
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#3SaaSaaS
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#4Where is the value added, in this? Looks like a means to un-earned income for a very few, by driving up costs for the vast majority.
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#5Well, wrong audience here. That's doing all of the hard work (marketing, selling) without any of the fun (engineering).
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#6The biggest unlock that most HNers will miss in this article is what the guy did for lead generation.
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#7The biggest unlock that most HNers will miss in this article is what the guy did for lead generation.
"He would sit in his car at lunch and cold call roofers, plumbers, dentists, and other small businesses he saw as potential customers."
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#8Well, wrong audience here. That's doing all of the hard work (marketing, selling) without any of the fun (engineering).
Actually, this is the perfect audience. Design and price your SaaS with the sales channel in mind.
Also, choose your channel wisely. For example, maybe randos working part time out of cars is the right choice for small/local business reputation management software.
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#9Where is the value added, in this? Looks like a means to un-earned income for a very few, by driving up costs for the vast majority.
Did you read the article? It's not pirating and selling as yours, its reselling. Resellers exist for almost every kind of product or service. The original provider gets more sales, the reseller makes money from taking a cut, the customer gets the product/service. Manufacturers and service providers need distribution, resellers provide this. It's like paying a Chinese company to slap your own logo on a doodad and selling it on Amazon.
Re: Reselling Software: Don’t Start a SaaS – White Label Someone Else’s Instead
#10Well, wrong audience here. That's doing all of the hard work (marketing, selling) without any of the fun (engineering).
It sounds like fantastic practice for those of us who want to learn something new (marketing, selling) without letting ourselves get distracted with the comfortable, safe stuff we already know (engineering).