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Ford CEO says EVs will be sold 100% online with nonnegotiable price

usatoday.com

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Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#4

Post by eatonphil »

The article ended just as it got good. What exactly does fixed price sales mean and why can't dealerships do that?

What is Ford's plan for dealerships? Tesla has dealerships too right? I walked past the one in Red Hook Brooklyn. Or maybe that was just servicing? But they did have new cars there.

And why won't Ford be advertising EVs? Super bowl ads always have car commercials. How else are they going to be able to tell people about the EVs? Unless they plan only to use their existing clout to attract people once they're already in the dealership or site?

Lots of questions.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#5

Post by leereeves »

phinnaeus wrote: post #2

I'm surprised they see spending less on advertising as part of their EV strategy. Copying Tesla in that regard might not work out the way they want it to. IMO Non-Tesla EVs are already facing an uphill awareness battle.

There was an article here on HN about the Ford Lightning a few days ago, and now this one. I think their free marketing strategy must be working if it's even reaching the HN crowd, which is not really a traditional market for Ford pickups.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#7

Post by xen2xen1 »

phinnaeus wrote: post #2

I'm surprised they see spending less on advertising as part of their EV strategy. Copying Tesla in that regard might not work out the way they want it to. IMO Non-Tesla EVs are already facing an uphill awareness battle.

From what I've seen of the coverage, that doesn't quite seem true for the F150. It has decades of name recognition built up and lots of buzz going on for it already. The F150 may be the first real ICE>EV mega crossover thst happens.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#8

Post by slt2021 »

phinnaeus wrote: post #2

I'm surprised they see spending less on advertising as part of their EV strategy. Copying Tesla in that regard might not work out the way they want it to. IMO Non-Tesla EVs are already facing an uphill awareness battle.

Ford is already ahead of Tesla in EV Trucks

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#9

Post by bombcar »

eatonphil wrote: post #4

The article ended just as it got good. What exactly does fixed price sales mean and why can't dealerships do that? What is Ford's plan for dealerships? Tesla has dealerships too right? I walked past the one in Red Hook Brooklyn. Or maybe that was just servicing? But they did have new cars there. And why won't Ford be advertising EVs? Super bowl ads always have car commercials. How else are they going to be able to te…

They’re saying that since the F150 EV is sold out until two+ years from now they don’t need to do any of that stuff.

And they’re pissed at dealers doing markups I bet.

Re: Ford CEO says EVs will be sold 100% online with nonnegotiable price

#10

Post by DennisP »

eatonphil wrote: post #4

The article ended just as it got good. What exactly does fixed price sales mean and why can't dealerships do that? What is Ford's plan for dealerships? Tesla has dealerships too right? I walked past the one in Red Hook Brooklyn. Or maybe that was just servicing? But they did have new cars there. And why won't Ford be advertising EVs? Super bowl ads always have car commercials. How else are they going to be able to te…

Tesla's "dealers" won't sell you a car. They'll service it, and take you on a test-drive, but when it comes time to order, you still go to the website.
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