Dark pattern: how YouTube makes sure you don’t always “skip ad”
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Dark pattern: how YouTube makes sure you don’t always “skip ad”
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Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”
#2Alternate theory: A large-scale, ongoing A/B test on what gets the perfect balance between watching ads and keeping total view time high.
Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”
#3Just gonna leave this link to ublock origin here. If nothing else, install it as a small "fuck you" to dark patterns:
Firefox: https://addons.mozilla.org/en-US/firefox/addon/ublock-origin...
Chrome: https://chrome.google.com/webstore/detail/ublock-origin/cjpa...
Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”
#4Reality: ad blocking without feeling guilty.
Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”
#5They do also appear to work out stuff I’m interested in… there are rare days where I’ll get a stream of promoted Kickstarter projects that actually match my interests… then it goes back to the most generic advertising and I’ll be back to slamming the skip button.
Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”
#6Recently, I've been with people who unlike me don't have youtube premium and I loathe the ads. I'm so happy I pay for premium so I don't have to experience this.
I want to say "subscription is the right answer" but it clearly isn't enough for some people (netflix).
Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”
#7When I found out my kids spend more time on YouTube than any other video platform I paid for YouTube Premium. They're a little older now and are shifting back to other platforms but I don't think we'll cancel our subscription anytime soon given how many complaints I see about their ad delivery.
Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”
#8When I see scummy advertising practices, I get so upset that the product being advertised is associated with something bad and frustrating in my mind.
I'm always a little puzzled with how there is so much money in advertising.
Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”
#9Do these variations only appear on the website version of YouTube? I use an ad-blocker so I haven't noticed this pattern exactly. However, one pattern I've noticed using the mobile app is that in order to disrupt the automatic habit to skip, they seem to randomise whether or not they make any specific ad skippable. It seems some ads are always skippable, some are sometimes skippable and sometimes not and some are never skippable. It doesn't always correlate to how long the ad is either. Overall this seems to result in my actually watching the ad all the way through because it takes too much effort to figure out what kind of ad it is and whether I can press the button at the right time. At least if I do nothing, I know the video I want will play eventually.
Re: Dark pattern: how YouTube makes sure you don’t always “skip ad”
#10Folks are completing MSc, PhDs, submitting to cutthroat recruitment processes to architect, enable, and implement this level of malicious counterproductive sophistication. Google employees, how do you find motivation to wake up in the morning? Is it >300k USD salary and FIRE before 40? What if they told you to scam your own children for additional bonus?