Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform
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Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform
#2I always wondered what the story was behind the outfit. I thought the shirts were made by an European designer though.
Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform
#3I was always curious why he would wear such ill-fitting turtlenecks after he lost so much weight in his sickness. I guess his supply of turtlenecks had more of a personal story behind them and it wasn't as simple as ordering a size smaller from the local department store.
Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform
#4I always wondered what the story was behind the outfit. I thought the shirts were made by an European designer though.
Kind of fascinating where inspiration can be drawn from.
Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform
#5Many articles have been written lately about how an outsider drop-out like Jobs would have never been given an opportunity to succeed in East Asia.
So it's interesting that here we have a story about how Steve Jobs tried to introduce a company uniform at Apple that emulated Sony. Especially odd given the "think different" slogan of the era.
In any case, I love the idea of a personal brand that doesn't change -- and also the practicality of never deciding what to wear.
Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform
#6To my mind, the bow-tie Steve and the turtleneck Steve are almost two different people. Long hair, sometimes a mustache, vs. short hair, the and maybe stubble. I've been following Apple and Steve for over 20 years, and there doesn't seem to be a transition between the two in my memory.
Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform
#7To my mind, the bow-tie Steve and the turtleneck Steve are almost two different people. Long hair, sometimes a mustache, vs. short hair, the and maybe stubble. I've been following Apple and Steve for over 20 years, and there doesn't seem to be a transition between the two in my memory.
Steve wore full beards during the early turtleneck era with frightening consistency.
Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform
#8"...its ability to convey a signature style..."
This is important yet overlooked! There is a lot of advice for up and coming founders on HN (and other places) ranging from scalability minutiae to naming your company, which are all important of course, but there is very little advice on how to dress to create a personal signature style.
Why hasn't a site that aims to do this hackers/startup founders crop up, with advice like, what sort of sweater would look good with your Timbuk2 bag, etc.
Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform
#9"...its ability to convey a signature style..." This is important yet overlooked! There is a lot of advice for up and coming founders on HN (and other places) ranging from scalability minutiae to naming your company, which are all important of course, but there is very little advice on how to dress to create a personal signature style. Why hasn't a site that aims to do this hackers/startup founders crop up, with advi…
It's funny that it really, horribly clashes with the idea of "Think Different", though.
Re: Steve Jobs Book Excerpt: Why he wore the black mock turtleneck uniform
#10The funny thing is that, watching some of Apple's product announcement videos, some execs wear a similar black-shirt-and-jeans outfit. Scott Forstall jumps to mind.
I actually have, from a friend of a friend, a black long-sleeved sweatshirt made for Apple promoting iMovie. It's not quite a turtleneck but the resemblance is interesting.