Facebook will count one person as two on its platform
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Facebook will count one person as two on its platform
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Re: Facebook will count one person as two on its platform
#2While I do support this change from a users' perspective, I find it hard to believe Facebook's official reason to "honor users' choices". What's the real motivation behind this Facebook update?
Re: Facebook will count one person as two on its platform
#3While I do support this change from a users' perspective, I find it hard to believe Facebook's official reason to "honor users' choices". What's the real motivation behind this Facebook update?
"Your ad was shown to 2 people" but it was 1 person. Multiple that by however many haven't linked their accounts, and FB is charging you^W advertisers twice to show the ad to the same person.
TFA: >If only a small percentage of your target audience has linked their accounts, when you run Facebook and Instagram ad campaigns, you'll (falsely) see that you're reaching double the number of "people" (i.e. accounts). After all, Facebook will count that one person as two, if your ad shows both on Facebook and Instagram.
Re: Facebook will count one person as two on its platform
#4While I do support this change from a users' perspective, I find it hard to believe Facebook's official reason to "honor users' choices". What's the real motivation behind this Facebook update?
I'll give you a hint: it starts with an M and rhymes with 'honey'.
Re: Facebook will count one person as two on its platform
#5While I do support this change from a users' perspective, I find it hard to believe Facebook's official reason to "honor users' choices". What's the real motivation behind this Facebook update?
I'll give you a hint: it starts with an M and rhymes with 'honey'.
Mummy..? I don't see what Egyptology has to do with this conversation.
Re: Facebook will count one person as two on its platform
#6While I do support this change from a users' perspective, I find it hard to believe Facebook's official reason to "honor users' choices". What's the real motivation behind this Facebook update?
It would be wise to stop believing what corporations say. They tend to lie.
Do you really believe that Facebook doesn't know if someone has multiple accounts if they failed to seek out a Facebook setting to link them together? This is the same Facebook that lifts data from people's phones even if they opt out of giving them that data.
Re: Facebook will count one person as two on its platform
#7Can someone who works in the ad tech space give some context on how seemingly advertisers being less effective drove up prices?
Who are these advertisers that are happy to pay 25% more for less?
Re: Facebook will count one person as two on its platform
#8How is this not fraud?
Why hasn't Facebook been fined billions of dollars and its executives charged criminally for doing this repeatedly?
I've (begrudgingly) placed Facebook ads trying to claw my way from the bottom. If these are funny numbers, I want my money back!
Give me my money, Mr. Zuckerberg.
Re: Facebook will count one person as two on its platform
#9While I do support this change from a users' perspective, I find it hard to believe Facebook's official reason to "honor users' choices". What's the real motivation behind this Facebook update?
It’s a way to goose the numbers to make it look like more people saw an ad than really did. This type of tactic is usually employed when a company is facing a real decline in users/views, so they start coming up with “creative” ways to make numbers look better than they really are.
Re: Facebook will count one person as two on its platform
#10How is this not fraud? Why hasn't Facebook been fined billions of dollars and its executives charged criminally for doing this repeatedly? I've (begrudgingly) placed Facebook ads trying to claw my way from the bottom. If these are funny numbers, I want my money back! Give me my money, Mr. Zuckerberg.
I think this would only be fraud if they counted users in this manner and then lied and said they didn't. Sucks to be buying FB ads right now because they're gonna be worth much less but I don't think it's fraud as long as they're upfront about it.