Amazon puts its own “brands” first above better-rated products
1–10 of 51 posts
Re: Amazon puts its own “brands” first above better-rated products
#2Maybe it's because Amazon's site is just trash, but it's the trash we've become accustomed to. When you search for a very specific product and then choose sort by price and all if a sudden hundreds of irrelevant cheap items are at the top of the list. That's total trash design from a user perspective.
From a corporate perspective it's a great design because they have such a large market share. Now they just have all other sorting methods broken/useless except their default. Their default sort they can say "algorithms" while waving their hands, and we all just go, ok sounds good and we keep buying. Because as a consumer it's good enough for us.
People used to complain about Walmarts requirements for selling in there stores. Amazon is just as bad.
Re: Amazon puts its own “brands” first above better-rated products
#3I don't trust Amazon ratings even a little bit. But I do expect anything Amazon branded to at least not be complete garbage. Maybe this is Amazon just embracing the fact no one can trust their ratings, but can somewhat trust their product partnerships?
Re: Amazon puts its own “brands” first above better-rated products
#4Not sure why this is a problem. They could ONLY sell Amazon-branded items on their website if they really wanted to. It's their store.
Re: Amazon puts its own “brands” first above better-rated products
#5And even if you do skip over the Amazon version and click on the product you want, there's a good chance there's going to be a "similar item" box right near the description with a link to a similar Amazon product.
Re: Amazon puts its own “brands” first above better-rated products
#6Not sure why this is a problem. They could ONLY sell Amazon-branded items on their website if they really wanted to. It's their store.
Moreover, this is common practice for any offline retailers since retailing started.
Re: Amazon puts its own “brands” first above better-rated products
#7I don't mind. I need that free prime shipping.
Re: Amazon puts its own “brands” first above better-rated products
#8A related article
https://www.reuters.com/investigates/special-report/amazon-i...
tl;dr "Amazon copied products and rigged search results to promote its own brands, documents show"
Re: Amazon puts its own “brands” first above better-rated products
#9I like Benedict Evan's perspective on this
https://www.ben-evans.com/benedictevans/2021/3/28/amazon-pri...
> Retailers have sold private label products for a century or more. Is something different when Amazon does it?
Re: Amazon puts its own “brands” first above better-rated products
#10I completely stopped using Amazon about 8 months ago and I found I just end up spending less money overall. I skip impulse buying lots of junk I might have bought with a prime subscription and on many items I have ended up buying the cost of a local store is similar or better.
The best days of Amazon are behind it.