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Most Customers Don’t Give 2nd Chances

adii.me

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Re: Most Customers Don’t Give 2nd Chances

#2
"It also means that we never had the opportunity to prioritize that customer and fix the situation (in which case we possibly had a chance to keep them as a customer)."

No, it means you didn't get a SECOND opportunity to fix the situation. You got your first one.

And you don't seem to have realized it, but many customers don't complain in the first place. They just go away. You should treat every customer complaint as a warning that they are leaving you.

In a few rare cases, that's going to be okay. You probably want them to leave. Some customers are too expensive to keep.

But in most cases, you probably aren't doing enough.