Open letter: Ban surveillance-based advertising
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Re: Open letter: Ban surveillance-based advertising
#2Cohort based targetting such as FLoC, PARAKEET and ATT will further embed the power of Big Tech. But I'm sure the HN community realizes this.
The question is: in the face of GAFAM moats and large lobbying efforts, how else might these coalitions and smaller/emerging companies get regulators' attention?
Disclosure: we are part of this coalition of 14 businesses offering browsers, search, mail, analytics, and other web services and add our view here as a search engine https://blog.mojeek.com/2021/07/time-to-ban-surveillance-bas...
Re: Open letter: Ban surveillance-based advertising
#3Re: Open letter: Ban surveillance-based advertising
#4Do we have a good proposed legal definition of surveillance-based advertising?
Re: Open letter: Ban surveillance-based advertising
#5There's something beautiful about Google lead FOSS software being the source of privacy software.
But hey that's why we support FOSS. A bad dictator means it's time to fork. If Chrome was proprietary, we'd be locked in a Walled Prison.
Re: Open letter: Ban surveillance-based advertising
#6Do we have a good proposed legal definition of surveillance-based advertising?
If it collects any data at all, it's surveillance. Anything else is a loophole.
Re: Open letter: Ban surveillance-based advertising
#7There's something beautiful about Google lead FOSS software being the source of privacy software. But hey that's why we support FOSS. A bad dictator means it's time to fork. If Chrome was proprietary, we'd be locked in a Walled Prison.
This is no longer the era of one company monopoly like the old days. We are now in Big Tech dominance, not monopoly. No one needs a monopoly any longer. Regulatory and technological moats leading to consolidation is good enough.
Re: Open letter: Ban surveillance-based advertising
#8Do we have a good proposed legal definition of surveillance-based advertising?
The report defines it as
>In this context, we use the term ‘surveillance-based advertising’ as a blanket
>term for digital advertising that is targeted at individuals or consumer
>segments, usually through tracking and profiling based on personal data.
This is ridiculous. If I am trying to advertise an Elixer IDE, then I don't want my advertisements shown to any random person on the internet. The majority of users on the internet are not even developers. I want to be able to advertise to a consumer segment which consists of people who are interested in Elixir. "Surveillance" is essential to internet advertising.
Re: Open letter: Ban surveillance-based advertising
#9Do we have a good proposed legal definition of surveillance-based advertising?
Good question. IANAL but how about this?
Any ad which uses data about an individual, without full transparency about the data being used, to target them as an individual OR where such data is collected and stored and associated with an explicit or implicit identity.
Re: Open letter: Ban surveillance-based advertising
#10Do we have a good proposed legal definition of surveillance-based advertising?
Good question. IANAL but how about this? Any ad which uses data about an individual, without full transparency about the data being used, to target them as an individual OR where such data is collected and stored and associated with an explicit or implicit identity.
“Data about an individual” is too vague, as is “to target them.” Would this ban search-based advertising? What about using an IP address to guess at a language?
I think this can be done. I just don’t have the domain expertise to do it, and haven’t seen a proposed definition that made sense. The only intuition I have is around ephemeral versus permanent profiling.