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Epic Games sues AR company Nreal for sounding too much like ‘Unreal’

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Re: Epic Games sues AR company Nreal for sounding too much like ‘Unreal’

#7

Sounds like a simple case of if you don't defend it, you lose it. Epic doesn't have a choice here.

Of course Epic has a choice.

US laws and case precedents says otherwise. If it's in another country, especially in EU, this is frivolous but US IP laws and case precedents are messy as hell. They could lose this case, but the legal bill is worth it as it allows them to allow future lawsuits which misuses trademark homonyms in a genuinely damaging manner to them (like for example a game engine that sounds like "Unreal") since the defendants can't use Nreal's trademark as something they have deliberately left undefended and argue that the "Unreal" has genericised enough that they should use a similar homonym.

Similarly, Epic haven't defended their "Unreal" trademark in China against Nreal because trademark laws there are actually sensible: sure, if someone counterfeit their engine it is unlikely that there would be a case against it (which contrary to first impressions counterfeiters tends to be a small operation and can quickly shut down when there's signs a legal trouble) but if a Chinese company flagrantly displayed the Unreal trademarks against Epic's wishes, they can sue it (and it happened already and prevailed a couple of times there).

Re: Epic Games sues AR company Nreal for sounding too much like ‘Unreal’

#8

Earlier quoted context omitted.

Of course Epic has a choice.

US laws and case precedents says otherwise. If it's in another country, especially in EU, this is frivolous but US IP laws and case precedents are messy as hell . They could lose this case, but the legal bill is worth it as it allows them to allow future lawsuits which misuses trademark homonyms in a genuinely damaging manner to them (like for example a game engine that sounds like "Unreal") since the defendants can'…

> US laws and case precedents says otherwise.US laws and case precedents says otherwise.

Unreal could argue there is no confusion and they'd be in the clear. In fact they have many avenues between "lawsuit" and "losing their trademark". If you disagree, please actually list applicable precedents indicating otherwise.

Re: Epic Games sues AR company Nreal for sounding too much like ‘Unreal’

#9

Earlier quoted context omitted.

US laws and case precedents says otherwise. If it's in another country, especially in EU, this is frivolous but US IP laws and case precedents are messy as hell . They could lose this case, but the legal bill is worth it as it allows them to allow future lawsuits which misuses trademark homonyms in a genuinely damaging manner to them (like for example a game engine that sounds like "Unreal") since the defendants can'…

> US laws and case precedents says otherwise.US laws and case precedents says otherwise. Unreal could argue there is no confusion and they'd be in the clear. In fact they have many avenues between "lawsuit" and "losing their trademark". If you disagree, please actually list applicable precedents indicating otherwise.

I believe this should help explain some of the ideas https://www.forbes.com/sites/oliverherzfeld/2013/02/28/failu...

Re: Epic Games sues AR company Nreal for sounding too much like ‘Unreal’

#10

It's as if Epic invented the (unheard-of - pun intended) word "unreal"... it's like saying yoga people (yogi?) should bring Lucasfilm to court for the fact that Yoda sounds a lot like Yoga... this world is more f**ed by the day...

It's unreal how f*ck'd this world is.

I Grill now my self-made and better BigMac (EU Citizen BTW)

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