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Tech journalists who make no sense

37signals.com

1–10 of 44 posts

Re: Tech journalists who make no sense

#4
I completely agree with that blog post. We are currently in the process of bootstrapping a web project http://bebbl.com and got some echo from the local media. From all the media coverage we recieved there was only one journalist who was able to write about our project correctly. All other either just copied text from others or were not really able to get the idea right.

I suppose the problem for them, is that they need to produce something really fast and have no time to go deeper into the field.

Re: Tech journalists who make no sense

#5
You know what's awesome? That the journalist makes perfect sense to me. This guy is just apparently not the target audience.

First off, the more data that Salesforce controls, the better they have locked in their customers... Or the more customers they have. I pity anyone who uses Salesforce and decides to leave for greener pastures. It would be a bloody nightmare.

The second clip talks about using social networking to learn more about their customers and increase retention. Not that mystical.

The third throws some buzzwords, sure, but it also warns people that not everything that's called a 'cloud' is actually a 'cloud'. In other words, some services behave like you expect 'cloud' services to (insane uptime and rendundancy) and others don't.

Re: Tech journalists who make no sense

#6
I'll give David credit where it's due - Rework is an excellent book, ROR has a great fanbase, and 37Signals products are generally very well executed.

However I find myself paying little attention to anything he says because it's all just so negative. I unfollowed him on Twitter because I just found every single one of his tweets to be criticising someone else or someone else's business. There's only so much negativity you can take from one person.

Re: Tech journalists who make no sense

#7
This concept uses social media to gain knowledge of internal activities and externally about customers to ultimately help increase customer loyalty and foster interaction between employees and between the company and its customers.

Reminds me of psychotic speech patterns.

Re: Tech journalists who make no sense

#9

You know what's awesome? That the journalist makes perfect sense to me. This guy is just apparently not the target audience. First off, the more data that Salesforce controls, the better they have locked in their customers... Or the more customers they have. I pity anyone who uses Salesforce and decides to leave for greener pastures. It would be a bloody nightmare. The second clip talks about using social networking…

You know what's even more awesome? That I can see that the journalist thinks he makes sense but clearly doesn't. I guess apparently you're not the target audience for this blog post.

Re: Tech journalists who make no sense

#10

You know what's awesome? That the journalist makes perfect sense to me. This guy is just apparently not the target audience. First off, the more data that Salesforce controls, the better they have locked in their customers... Or the more customers they have. I pity anyone who uses Salesforce and decides to leave for greener pastures. It would be a bloody nightmare. The second clip talks about using social networking…

I have no idea what "post cloud world" means, but other than that, I agree with your assessment. There's a difference between "your phrasing screams that you are an outsider and you don't have a full understanding of what you are talking about" and "I truly do not comprehend what you mean."

I would be surprised if readers of this site honestly could not translate the buzz-filled marketing speak into what they actually are doing.

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