Why Persuasive Design Should Be Your Next Skill Set
1–10 of 28 posts
Re: Why Persuasive Design Should Be Your Next Skill Set
#2Two great research oriented books on the topic of persuasion and behavior modification are "Influence: The Psychology of Persuasion" and "White Bears and Other Unwanted Thoughts". Highly recommend them for people looking for more than opinions over overviews.
http://www.amazon.com/Influence-Psychology-Persuasion-Busine...
http://www.amazon.com/White-Bears-Other-Unwanted-Thoughts/dp...
Re: Why Persuasive Design Should Be Your Next Skill Set
#3Two great research oriented books on the topic of persuasion and behavior modification are "Influence: The Psychology of Persuasion" and "White Bears and Other Unwanted Thoughts". Highly recommend them for people looking for more than opinions over overviews. http://www.amazon.com/Influence-Psychology-Persuasion-Busine... http://www.amazon.com/White-Bears-Other-Unwanted-Thoughts/dp...
I recommend the first link, it was really enlightening to read and after I read it it illuminating a lot of marketing/sales techniques I didn't even see operating.
Re: Why Persuasive Design Should Be Your Next Skill Set
#4leaves on the dashboard encourage more eco-friendly driving?
do they wilt when you accelerate too hard?
Re: Why Persuasive Design Should Be Your Next Skill Set
#5Polarising comment alert.
I find it so hard to relate to HCI and UX as fields. I mean, do real designers creating great products actually subscribe to this theorising or do they just get on with it? I'm probably completely naive about all of this, but from the outside it looks like a lot of talking and a lack of doing.
Re: Why Persuasive Design Should Be Your Next Skill Set
#6Polarising comment alert. I find it so hard to relate to HCI and UX as fields. I mean, do real designers creating great products actually subscribe to this theorising or do they just get on with it? I'm probably completely naive about all of this, but from the outside it looks like a lot of talking and a lack of doing.
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Re: Why Persuasive Design Should Be Your Next Skill Set
#7Polarising comment alert. I find it so hard to relate to HCI and UX as fields. I mean, do real designers creating great products actually subscribe to this theorising or do they just get on with it? I'm probably completely naive about all of this, but from the outside it looks like a lot of talking and a lack of doing.
I think that's the spirit of the post, that building persuasive systems is moving/has moved into the real world in a principled way.
Disclaimer: I work with the author, and it's suprised me how much of a 'science' it really is (hypotheses can be tested, and the results can be measured and improved)
Re: Why Persuasive Design Should Be Your Next Skill Set
#8Polarising comment alert. I find it so hard to relate to HCI and UX as fields. I mean, do real designers creating great products actually subscribe to this theorising or do they just get on with it? I'm probably completely naive about all of this, but from the outside it looks like a lot of talking and a lack of doing.
I find in almost every field, there are those that enjoy theorizing and those that enjoy doing. The HCI & UX fields are no different.
Re: Why Persuasive Design Should Be Your Next Skill Set
#9Polarising comment alert. I find it so hard to relate to HCI and UX as fields. I mean, do real designers creating great products actually subscribe to this theorising or do they just get on with it? I'm probably completely naive about all of this, but from the outside it looks like a lot of talking and a lack of doing.
HCI has both theoretical and scientific models that are often driven by cognitive science, psychology and neuroscience.
Re: Why Persuasive Design Should Be Your Next Skill Set
#10I would give anything to get access to an fMRI and show participants these 'examples of persuasive design' while they are hooked up to it.
Much of the literature on persuasive design suggests that the persuasion happens in the cerebral cortex. Neuroscience has shown that persuasion happens a whole lot deeper, in some very primitive parts of our brains. I'd love to see how brains 'light up' when they're confronted with some of these designs!
If anyone has any resources on fMRI research into persuasive design, I'd be the happiest geek alive.