Apple Says That You Can't Give Away A 'Free' iPad Or iPhone In A Contest
1–10 of 15 posts
Re: Apple Says That You Can't Give Away A 'Free' iPad Or iPhone In A Contest
#2Sorry, but no.
If you buy an iPad etc at full price at store then you can do whatever you want. However, Apple has a discount on promotions and if you want that discount you need to sign a contract that specifies what constitutes a promotion. (AKA they only give the discount if it's useful promotion of their brand.)
Re: Apple Says That You Can't Give Away A 'Free' iPad Or iPhone In A Contest
#3Can't use Apple's trademarks for a giveaway promotion? OK, I see the legal basis there. "We have iPads. And we're giving them away for free." Looks like that avoids their concerns.
I don't get the point behind this move by Apple. First-sale doctrine. That is all.
Re: Apple Says That You Can't Give Away A 'Free' iPad Or iPhone In A Contest
#4Sorry, but no. If you buy an iPad etc at full price at store then you can do whatever you want. However, Apple has a discount on promotions and if you want that discount you need to sign a contract that specifies what constitutes a promotion. (AKA they only give the discount if it's useful promotion of their brand.)
Doing that is senseless. Does it really matter what I do with it after I buy it? Why does it matter if I bought it as a reseller or not? Is it just a money grab? If I'm not going to take the thin retail margin, Apple wants to keep it for themselves.
I'm not arguing with you, I'm arguing the policy. I just don't get it.
Re: Apple Says That You Can't Give Away A 'Free' iPad Or iPhone In A Contest
#5Not to come off as a fanboy, but im guessing this is largely so they can more easily litigate the free iDevice scam sites.
Re: Apple Says That You Can't Give Away A 'Free' iPad Or iPhone In A Contest
#6Sorry, but no. If you buy an iPad etc at full price at store then you can do whatever you want. However, Apple has a discount on promotions and if you want that discount you need to sign a contract that specifies what constitutes a promotion. (AKA they only give the discount if it's useful promotion of their brand.)
Doing that is senseless. Does it really matter what I do with it after I buy it? Why does it matter if I bought it as a reseller or not? Is it just a money grab? If I'm not going to take the thin retail margin, Apple wants to keep it for themselves. I'm not arguing with you, I'm arguing the policy. I just don't get it.
It's the same basic concept as product placement in movies. The whole point of the program is advertizing. So, if you place the product in a negative light then the whole idea is wasted. (AKA, coke is not going to pay for a spot where someone says this soda is terrible bring me a Pepsi, even if the coke get's airtime and people see the bottle etc.)
PS: I don't know the details but the discount could easily drop the price well below apples production costs. And apparently you also get the right to use some of their IP (advertizing copy etc?).
Re: Apple Says That You Can't Give Away A 'Free' iPad Or iPhone In A Contest
#7I was thinking something snarky about how unenforceable this might be, but then I considered the document:
official "Guidelines for Third Party Promotions,"
It seems unlikely that the word choice of "guidelines" and not something like "terms" is accidental. I couldn't find a particularly appropriate dictionary definition, but wikipedia says "By definition, following a guideline is never mandatory (protocol would be a better term for a mandatory procedure)" which more or less fits with my understanding.
Indeed, in the document it says:
Strict adherence is essential because you and/or your company may be held responsible if your use of Apple products for promotional purposes do not conform with the following guidelines. In any event, we reserve the right to revoke our consent to your use of Apple products in your promotion at any time and for any reason.
Which makes the whole thing sound like it only applies to situations where Apple was giving their consent in the first place.
Re: Apple Says That You Can't Give Away A 'Free' iPad Or iPhone In A Contest
#8The PDF that seems to be the source of this story doesn't appear to be on Apple's site, nor does it seem to be complete (it references "this Agreement" but bears no such title). I'm not really seeing the story here. It sounds more like something taken out of context and twisted into a scandal. (Oh wait, I'm on the Internet.)
Re: Apple Says That You Can't Give Away A 'Free' iPad Or iPhone In A Contest
#9More importantly, since when does Apple have governing authority over the use of Myriad type font?
> You may NOT use the Myriad Set font on or in connection with web sites, products, packaging, manuals, or promotional/advertising materials.
What did they patent the use of a font in a specific way or something?
Re: Apple Says That You Can't Give Away A 'Free' iPad Or iPhone In A Contest
#10Actually, they don't say that. They just say it can't be marked free in a PROMINENT manner.