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Advanced Google Analytics for Startups

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Re: Advanced Google Analytics for Startups

#4

What are really good resources on using Google Analytics? I don't check more than my pageviews, referrers and popular search terms, but I know that barely scratches the surface of what it can do.

I'd like to know too. I haven't found any blogs that cover this really well, but I bet they're out there.

Re: Advanced Google Analytics for Startups

#5

What are really good resources on using Google Analytics? I don't check more than my pageviews, referrers and popular search terms, but I know that barely scratches the surface of what it can do.

Avinash Kaushik's blog is pretty fantastic (http://www.kaushik.net/avinash/). Pretty much every post is packed with actionable information.

Re: Advanced Google Analytics for Startups

#6

What are really good resources on using Google Analytics? I don't check more than my pageviews, referrers and popular search terms, but I know that barely scratches the surface of what it can do.

I'd suggest goals and segmentation are two of the most interesting things you should look into. Goals allow you to track things like conversions. E.g. how many people filled out my contact form, how many people purchased something, etc. Segmentation allows you to see how groups of users are behaving. E.g. are my first time visitors looking at as many pages as my returning visitors?

Re: Advanced Google Analytics for Startups

#8

What are really good resources on using Google Analytics? I don't check more than my pageviews, referrers and popular search terms, but I know that barely scratches the surface of what it can do.

A really great resource is Google's Conversion University. They have video lessons and if you want a test you can take at the end to get certified. (disclaimer: I am certified)

http://www.google.com/support/conversionuniversity/bin/reque...

Re: Advanced Google Analytics for Startups

#9

What are really good resources on using Google Analytics? I don't check more than my pageviews, referrers and popular search terms, but I know that barely scratches the surface of what it can do.

I'd say enabling e-comm in GA is extremely important. Then you'll have valuable data on conversion rates.

Re: Advanced Google Analytics for Startups

#10
post #3

A well written guide, but I'm not sure what it has to do with startups specifically, except for link bait

Most have websites and GA is a ridiculously popular analytics platform for websites.

Yes but why is it "Advanced Google Analytics for Startups" and not "Advanced Google Analytics" or "Advanced Google Analytics for Websites"?
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