Understanding ProRAW
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Understanding ProRAW
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Re: Understanding ProRAW
#2Very nice write up. However, who is the audience? The demographic that this info is relevant to must be infinitesimal.
A serious photographer will try to maximize quality with camera gear that starts out with strong baseline IQ potential - Pro camera, large sensor, quality lenses.
People who subscribes to the value prop of iphone 12 pro max, do not lean towards this model for the above reasons.
Re: Understanding ProRAW
#3Very nice write up. However, who is the audience? The demographic that this info is relevant to must be infinitesimal. A serious photographer will try to maximize quality with camera gear that starts out with strong baseline IQ potential - Pro camera, large sensor, quality lenses. People who subscribes to the value prop of iphone 12 pro max, do not lean towards this model for the above reasons.
Honestly, I went out to Marin Headlands this morning to photograph the sunrise, brought my 60mpix fullframe camera and some amazing lenses. But while waiting for the best light or long exposures I snap off a couple pictures on the phone. And I was just thinking, if I'd just post to Instagram and not print, I probably wouldn't even bother with the fullframe camera - a nice hike without 20lbs of gear and as great photos if you don't need the resolution/detail. HDR+ and the other computational photography goodness makes for great photos straight out of the phone and a tiny bit of editing then goes long way.
I bet if you showed 20 non-photographers 2 images a phone screen, one from the phone and one fullframe edited, most wouldn't appreciate the difference.
That said, I wouldn't give up my camera for many shots but I can understand why many people do. Post-processing camera raws is definitely more cumbersome than quickly editing photos on a phone.
Re: Understanding ProRAW
#4Very nice write up. However, who is the audience? The demographic that this info is relevant to must be infinitesimal. A serious photographer will try to maximize quality with camera gear that starts out with strong baseline IQ potential - Pro camera, large sensor, quality lenses. People who subscribes to the value prop of iphone 12 pro max, do not lean towards this model for the above reasons.
Honestly, I went out to Marin Headlands this morning to photograph the sunrise, brought my 60mpix fullframe camera and some amazing lenses. But while waiting for the best light or long exposures I snap off a couple pictures on the phone. And I was just thinking, if I'd just post to Instagram and not print, I probably wouldn't even bother with the fullframe camera - a nice hike without 20lbs of gear and as great photo…
i don't doubt the use case you brought up.
For your use case, are you going to pixel peep and compare RAW file formats differences? As if that knowledge would somehow materially affect your Instagram photo result.
Re: Understanding ProRAW
#5Very nice write up. However, who is the audience? The demographic that this info is relevant to must be infinitesimal. A serious photographer will try to maximize quality with camera gear that starts out with strong baseline IQ potential - Pro camera, large sensor, quality lenses. People who subscribes to the value prop of iphone 12 pro max, do not lean towards this model for the above reasons.
While I love shooting in RAW on Sony A7RIV which of course the iPhone can't hold a candle to (except maybe in full right for non moving objects that don't need a shallow depth of field). That being said far more often that not, I don't have that camera with me, or the ability to grab it and take a photo in seconds when a moment is fleeting, so certainly use my iPhone camera very often since it's always with me, always on. And being able to get more out of those photos in raw editor that I would use for my normal mirrorless photos, is a great benefit. So while of course shooting raw in general is niche and shooting proraw would of course be more niche, certainly don't think it would be infinitesimal in any respect.
Re: Understanding ProRAW
#6If a mirrorless digital camera company ever made their software anywhere near as good as this, or if Apple ever brought their software expertise to a device with a full-frame format sensor and lens mount, they would absolutely dominate that market.
Re: Understanding ProRAW
#7If a mirrorless digital camera company ever made their software anywhere near as good as this, or if Apple ever brought their software expertise to a device with a full-frame format sensor and lens mount, they would absolutely dominate that market.
Are there even any camera companies that even have ambitions of reaching a level like this?
Re: Understanding ProRAW
#8Earlier quoted context omitted.
Honestly, I went out to Marin Headlands this morning to photograph the sunrise, brought my 60mpix fullframe camera and some amazing lenses. But while waiting for the best light or long exposures I snap off a couple pictures on the phone. And I was just thinking, if I'd just post to Instagram and not print, I probably wouldn't even bother with the fullframe camera - a nice hike without 20lbs of gear and as great photo…
i don't doubt the use case you brought up. For your use case, are you going to pixel peep and compare RAW file formats differences? As if that knowledge would somehow materially affect your Instagram photo result.
You're right, my point was a little lost in my long-winded answer.
RAW files just give you more latitude after the fact, and editing can either really eek out the last 20% or allow the photographer to better express their "artistic vision" and achieve a look (eg split toning or color grading). All this worked before on jpegs even, but raw just closes the camera/smartphone gap a tad bit more - especially when it's easily available to everyone.
You might be right that it's currently a niche, but if the UX improves, widespread adoption might happen.
Re: Understanding ProRAW
#9"Understanding RAW" I was reading this article thinking, "I should have bought an iPhone 12 Pro." But then taking a step back, I think there's an Adobe Lightroom for Mobile app which allows you to take photos with DNG file format: https://helpx.adobe.com/lightroom-cc/using/capture-photos-mo...
ProRAW just seems like a container format which includes all the additional Apple goodness which comes from computational photography.
Re: Understanding ProRAW
#10Very nice write up. However, who is the audience? The demographic that this info is relevant to must be infinitesimal. A serious photographer will try to maximize quality with camera gear that starts out with strong baseline IQ potential - Pro camera, large sensor, quality lenses. People who subscribes to the value prop of iphone 12 pro max, do not lean towards this model for the above reasons.
They run a sustainable business selling a power-user camera app for the iphone. People who like that app like this information.