We need legal controls on web advertising
theregister.com
We need legal controls on web advertising
1–10 of 171 posts
Re: We need legal controls on web advertising
#2I wonder, how would the world be different if a major government was to completely ban user tracking? Ad companies would be forced to use contextual advertising. How would that play out?
Re: We need legal controls on web advertising
#3I wonder, how would the world be different if a major government was to completely ban user tracking? Ad companies would be forced to use contextual advertising. How would that play out?
I had a different idea, which was that governments of the future could ban advertising altogether.
I know it's a... stretch, but imagine this: - you can't put billboards in the city - you can't place any images, text, etc. banners anywhere (except for tightly controlled, single-design descriptions of businesses in buildings, decided by each municipality like it's already done in some cities to maintain consistent look of historical town centers) - in general, no publicly visible ads of any kind are allowed - no ads in videos, TV, etc.
Where would ads be? - you can search for ads like you do today, in search engines (preferably opt in), i.e. ads become a catalogue, not a "here I am" attention grabber - gray line (recommendations/suggestions which really are ads would need to be limited/removed as well) to be decided
In general, clear up public space and attention holding spaces from explicit commercial interests as much as possible.
I'd love to live a few years in such a world and see whether value propositions of businesses would start shifting...
Re: We need legal controls on web advertising
#4I wonder, how would the world be different if a major government was to completely ban user tracking? Ad companies would be forced to use contextual advertising. How would that play out?
I had a different idea, which was that governments of the future could ban advertising altogether. I know it's a... stretch, but imagine this: - you can't put billboards in the city - you can't place any images, text, etc. banners anywhere (except for tightly controlled, single-design descriptions of businesses in buildings, decided by each municipality like it's already done in some cities to maintain consistent loo…
I grew up in a place like this. It was very nice, honestly. It was possible to attain inner peace and quiet while being out in the street and not be disturbed by something one would consider intentionally intrusive for minutes or even hours at a time.
Re: We need legal controls on web advertising
#5I wonder, how would the world be different if a major government was to completely ban user tracking? Ad companies would be forced to use contextual advertising. How would that play out?
I had a different idea, which was that governments of the future could ban advertising altogether. I know it's a... stretch, but imagine this: - you can't put billboards in the city - you can't place any images, text, etc. banners anywhere (except for tightly controlled, single-design descriptions of businesses in buildings, decided by each municipality like it's already done in some cities to maintain consistent loo…
As a slight tangent, there have been restrictions on advertising that might affect views from the River Thames in London that date back more than 100 years. In an effort to circumvent these restrictions, a company name was incorporated into brickwork features of what's known as the "Oxo Tower" - Oxo being a brand of stock cubes.
See:
Re: We need legal controls on web advertising
#6I wonder, how would the world be different if a major government was to completely ban user tracking? Ad companies would be forced to use contextual advertising. How would that play out?
I had a different idea, which was that governments of the future could ban advertising altogether. I know it's a... stretch, but imagine this: - you can't put billboards in the city - you can't place any images, text, etc. banners anywhere (except for tightly controlled, single-design descriptions of businesses in buildings, decided by each municipality like it's already done in some cities to maintain consistent loo…
There have been cities that have banned all forms of outdoor advertising (such as billboards)! Here's some links you might like:
https://99percentinvisible.org/article/clean-city-law-secret...
https://www.rapidtransition.org/stories/adblocking-the-globa...
https://www.theguardian.com/cities/2015/aug/11/can-cities-ki...
A gallary of Tokyo stripped of advertising: https://www.theguardian.com/cities/gallery/2015/aug/12/tokyo...
Re: We need legal controls on web advertising
#7Agreed and advertisers do agree too. They themselves demanded controversial content to be removed while their ads are showing, society demanding the same is in line with that thought.
They do pay for many internet services, but I think the negative aspects outbalance the monetary advantages.
Re: We need legal controls on web advertising
#8CCPA for me is, for all its faults and ambiguities, to me a great start in that you must provide controls, so eventually maybe the controls can have teeth behind them. The definition of “operational” data though is where it currently falls flat.
The article speaks mostly of telemetry rather than ad delivery - however “native” ads delivered in content streams such as thru Reddit’s newer APIs are harder to filter. The only reason client side tracking was a thing in the first place was that the browser data was the easiest way to fingerprint users. We’re entering the age that happens after the market consolidation - the squeeze. Hoping the eventual alternative shows itself soon.
Re: We need legal controls on web advertising
#9I wonder, how would the world be different if a major government was to completely ban user tracking? Ad companies would be forced to use contextual advertising. How would that play out?
I had a different idea, which was that governments of the future could ban advertising altogether. I know it's a... stretch, but imagine this: - you can't put billboards in the city - you can't place any images, text, etc. banners anywhere (except for tightly controlled, single-design descriptions of businesses in buildings, decided by each municipality like it's already done in some cities to maintain consistent loo…
You would end up stalling the development of new products. I can't invent and sell an 800 usd massage chair if people assume they cost 5000 usd and so don't even go looking for them.
I can't start a "we are cheaper than wallmart" discount business without advertising this fact.
You need advertisements, or something like that, to encourage new products and price competition.
You do not need tracking for any reason since you can advertise against the content of the article, video or podcast. If I am reading up about apartment prices in AREA, serve me suggestions based on that.
Targted ads don't work.
Re: We need legal controls on web advertising
#10Earlier quoted context omitted.
I had a different idea, which was that governments of the future could ban advertising altogether. I know it's a... stretch, but imagine this: - you can't put billboards in the city - you can't place any images, text, etc. banners anywhere (except for tightly controlled, single-design descriptions of businesses in buildings, decided by each municipality like it's already done in some cities to maintain consistent loo…
You would end up stalling the development of new products. I can't invent and sell an 800 usd massage chair if people assume they cost 5000 usd and so don't even go looking for them. I can't start a "we are cheaper than wallmart" discount business without advertising this fact. You need advertisements, or something like that, to encourage new products and price competition. You do not need tracking for any reason sin…
That's a nice theory but doesn't mirror my experience. Online ads will be for overpriced junk, when it's not literal scams.
The reason is it's all highest bidder, no quality control. If there was an ad network with a brand, with a reputation for only running ads for high quality products at competitive prices, then maybe I'd pay attention.
EDIT: Writing this comment made me consciously pay attention to ads to verify my thesis, but honestly the quality was better than I expected.