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Amazon Academy India

academy.amazon.in

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Re: Amazon Academy India

#3
As strange a move as this may seem outside of India, the culture’s huge focus on competitive exams means this is:

1. A very cheap way for them to build trust with a whole generation at a time.

2. A good way to leverage their brand and distribution to provide an accurate measure that a lot of these students need in order to improve.

Re: Amazon Academy India

#4

As strange a move as this may seem outside of India, the culture’s huge focus on competitive exams means this is: 1. A very cheap way for them to build trust with a whole generation at a time. 2. A good way to leverage their brand and distribution to provide an accurate measure that a lot of these students need in order to improve.

1a - build trust specifically with IIT aspirants who, even if they don't get into IIT, will hold amazon in high regard and consider amazon for employment down the line.

3. get data / insight / early access to top level test takers and build a recruiting funnel before these students start college.

Re: Amazon Academy India

#5

As strange a move as this may seem outside of India, the culture’s huge focus on competitive exams means this is: 1. A very cheap way for them to build trust with a whole generation at a time. 2. A good way to leverage their brand and distribution to provide an accurate measure that a lot of these students need in order to improve.

So essentially... Cheap workers?

Re: Amazon Academy India

#6

As strange a move as this may seem outside of India, the culture’s huge focus on competitive exams means this is: 1. A very cheap way for them to build trust with a whole generation at a time. 2. A good way to leverage their brand and distribution to provide an accurate measure that a lot of these students need in order to improve.

So essentially... Cheap workers?

No. More consumers who will choose amazon over competing e-commerce marketplaces.

Re: Amazon Academy India

#7
Whoa.. talk about disrupting the IIT-prep cottage industry!

Of course, I haven't seen the details of whether it's an effective tool or not, but as a free service that can only improve and scale over time .. should be a gamechanger.

(For those outside India who are not aware of the exam that the academy is targeted at, its for admission to a collection of premier Engineering schools in the country. The exam is taken by over 1 million students annually, with a ~ 1% acceptance rate. There is a huge cottage industry of paid 'tutorial classes' and online programs to help students succeed in the exam.)

Re: Amazon Academy India

#8

As strange a move as this may seem outside of India, the culture’s huge focus on competitive exams means this is: 1. A very cheap way for them to build trust with a whole generation at a time. 2. A good way to leverage their brand and distribution to provide an accurate measure that a lot of these students need in order to improve.

So essentially... Cheap workers?

You realize most FAANG jobs in India are low-level ones the Americans couldn't be bothered with right ?

Re: Amazon Academy India

#9

As strange a move as this may seem outside of India, the culture’s huge focus on competitive exams means this is: 1. A very cheap way for them to build trust with a whole generation at a time. 2. A good way to leverage their brand and distribution to provide an accurate measure that a lot of these students need in order to improve.

So essentially... Cheap workers?

True! But more like finding a new efficient frontier for talent. https://www.mbaskool.com/business-concepts/operations-logist...

Re: Amazon Academy India

#10

As strange a move as this may seem outside of India, the culture’s huge focus on competitive exams means this is: 1. A very cheap way for them to build trust with a whole generation at a time. 2. A good way to leverage their brand and distribution to provide an accurate measure that a lot of these students need in order to improve.

I am now surprised one of the tech giants hasn’t tried this with SAT prep.
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