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The real prices of the iPhone 12 and iPhone 12 mini

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Re: The real prices of the iPhone 12 and iPhone 12 mini

#5
post #2

I saw that on their page - I wasn't as offended about the pricing differential as the post, but I was groaning during the whole verizon pitch. I wonder how much verizon paid for that placement. It felt extremely out of place and very cringy IMO.

At least they didn't force a U2 album on you this time

Re: The real prices of the iPhone 12 and iPhone 12 mini

#6
post #2

I saw that on their page - I wasn't as offended about the pricing differential as the post, but I was groaning during the whole verizon pitch. I wonder how much verizon paid for that placement. It felt extremely out of place and very cringy IMO.

The whole presentation I was wondering how much Verizon paid as well.

Between the pricing reveal and the conflation of their 28GHz deployment as a standard 5G experience, it seemed like it was the iPhone sponsored by Verizon.

Re: The real prices of the iPhone 12 and iPhone 12 mini

#7
I understand Apple’s approach to Verizon here.

Just like the initial iPhone needed one carrier to get things right, 5G infrastructure testing will be like that.

It is in Apple’s best interest if their users experience 5G as best as the current infrastructure allows (which isn’t great yet, because it will take a decade for a full rollout).

It makes sense to have the carriers bend over backwards to see who gets to be the main partner for Apple, because they wouldn’t be able to manage 4+ relationships simultaneously with something as complex as 5G/4G flipping (this has to happen on device, because 5G drains battery 10x faster than 4G, so the device has to use bursts of 5G. If it handles this incorrectly, millions of users will complain of horrible battery life and that would be a big black eye for Apple, something they don’t want to risk).

Re: The real prices of the iPhone 12 and iPhone 12 mini

#8
$30 seems a trivial thing to mislead about. Who's making an iPhone buying decision based on $30 either way as their red line? People just see the first digit and the number of digits.

(I also think it's a trivial thing to complain about, but I think that's going to be a much more controversial opinion!)

Re: The real prices of the iPhone 12 and iPhone 12 mini

#9
post #2

I saw that on their page - I wasn't as offended about the pricing differential as the post, but I was groaning during the whole verizon pitch. I wonder how much verizon paid for that placement. It felt extremely out of place and very cringy IMO.

I agree with that. Apple should not appear to be in bed with any particular vendor. They have done a good job in the past maintaining their independence and it should continue. It’s just a chip off their armor but they are additive.

Re: The real prices of the iPhone 12 and iPhone 12 mini

#10
post #6
post #2

I saw that on their page - I wasn't as offended about the pricing differential as the post, but I was groaning during the whole verizon pitch. I wonder how much verizon paid for that placement. It felt extremely out of place and very cringy IMO.

The whole presentation I was wondering how much Verizon paid as well. Between the pricing reveal and the conflation of their 28GHz deployment as a standard 5G experience, it seemed like it was the iPhone sponsored by Verizon.

I wonder if that means we'll start seeing iPhones with carrier branding.
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