Why Life Can’t Be Simpler
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Why Life Can’t Be Simpler
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Re: Why Life Can’t Be Simpler
#2Nobody who has ever dealt with the United States Government, or any US State government, can tell me with a straight face that the principle is absolute.
Or, put another way, I'll gladly give up all the choices that lead to misery every time I deal with the IRS or DMV in exchange for things to be as simple as they are in other countries I've visited.
Choice is not the only cause of complexity.
Re: Why Life Can’t Be Simpler
#3Re: Why Life Can’t Be Simpler
#4I read his book "The design of everyday things" after hearing a lot of people speak highly of it.
I found it quite underwhelming.
Anyone have insight of what people think is so noteworthy about that book?
Re: Why Life Can’t Be Simpler
#5The article leads with a quote by Don Norman. I read his book "The design of everyday things" after hearing a lot of people speak highly of it. I found it quite underwhelming. Anyone have insight of what people think is so noteworthy about that book?
Re: Why Life Can’t Be Simpler
#6There are many things in life that cannot be simpler without losing some level of choice that we value, I'll grant that. Nobody who has ever dealt with the United States Government, or any US State government, can tell me with a straight face that the principle is absolute. Or, put another way, I'll gladly give up all the choices that lead to misery every time I deal with the IRS or DMV in exchange for things to be a…
In any event, Governments are bad examples because they serve more interests than just “customers.” They are not businesses and it is destructive to compare them as such
Re: Why Life Can’t Be Simpler
#7The article leads with a quote by Don Norman. I read his book "The design of everyday things" after hearing a lot of people speak highly of it. I found it quite underwhelming. Anyone have insight of what people think is so noteworthy about that book?
Re: Why Life Can’t Be Simpler
#8The article leads with a quote by Don Norman. I read his book "The design of everyday things" after hearing a lot of people speak highly of it. I found it quite underwhelming. Anyone have insight of what people think is so noteworthy about that book?
Re: Why Life Can’t Be Simpler
#9The first step to advanced simplicity is making it easy to do again what you did already. This is the "reorder last shopping cart" level.
The next step is to have a good understanding of what people are likely to re-order, and how often. Some marketing systems are starting to get this. If, last time, you ordered a hammer and some nails, next time you should be offered more nails, but not more hammers.
One obstacle to advanced simplicity is cross-vendor integration. This is why more than one remote is often necessary. There are entertainment systems that self-configure when plugged in, but only from one vendor.
Re: Why Life Can’t Be Simpler
#10The article leads with a quote by Don Norman. I read his book "The design of everyday things" after hearing a lot of people speak highly of it. I found it quite underwhelming. Anyone have insight of what people think is so noteworthy about that book?
If his work in something like "Design of Everyday Things" seems underwhelming I would guess that is because it has become so influential that you already have absorbed a lot of the ideas in the book. You certainly live in a world that is slightly shaped by them. As a teacher, Norman constantly taught through anecdotes about the way things work.
ATMs used to give you money and then after they gave you money they would return your card. The model for the bank was take card, do transaction, return card. The problem was people kept leaving their cards in the machine. Donald Norman pointed out that the "mental model" for people was go to atm-> get money. Once the last step is accomplished the customer doesn't thinks they are done. They don't want to keep thinking about the ATM. "Mental Model" of an interface is a term you may have heard and he coined.
Now every time I go to an ATM and it gives me my card back before the money, I think of him.