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Epic direct payment on mobile

epicgames.com

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Re: Epic direct payment on mobile

#3
My money is on Apple cracking down hard on this. It looks clearly as if Epic remotely activated this direct payment option, thereby bypassing Apple's App Review.

Apple will not take kindly to this. Best case scenario for Epic (and Fortnite players): they invite Sweeney in for some hard negotiations. Worst case: Fortnite ends up getting removed from iOS for this.

Re: Epic direct payment on mobile

#4
Yeah I wonder they did a backroom deal with Apple and Google. These backroom deals that Apple/Google are doing is so anti competitive for small app developers and they keep on stressing that they are helping millions of developers. If this is not unfair I don't know what is.

Re: Epic direct payment on mobile

#6
post #2

Curious how this will play out because they explicitly bypass both Google and Apple

Probably pushing it intentionally given the recent antitrust discussions. Worst case for them, they get banned from the store for a bit until they take that option down.

Re: Epic direct payment on mobile

#7
post #6
post #2

Curious how this will play out because they explicitly bypass both Google and Apple

Probably pushing it intentionally given the recent antitrust discussions. Worst case for them, they get banned from the store for a bit until they take that option down.

Sadly, it's gonna take a while before actual legislation is enacted.

If Fortnite gets banned, they'll stay that way for a long time unless they remove direct payment.

Re: Epic direct payment on mobile

#9
This puts Apple in a very tough spot. Last week, Tim Cook was questioned in an antitrust hearing re: Apple's anticompetitive practices (along with Jeff Bezos, Mark Zuckerberg, and Sundar Pichai). The spotlight is already pointing right at them, so any move they make here is going to be noticed by lawmakers.

If they remove Fortnite from the App Store, Apple will probably be seen as the bad guy. After all, Epic is not taking anything off the top here; they make the same amount of money whether consumers choose to purchase through the App Store or through Epic's direct payment system.

If they keep Fortnite on the App Store, they're going to need to make a rule change to allow alternative payment methods within apps. One of Apple's main defenses during antitrust hearings was that App Review applies rules fairly and consistently. If they don't change the rules, that argument falls dead in the water.

Epic leadership knows that this is going to cause a firestorm. I'm happy that a large company with market power decided this was the right time to do this. I doubt Apple and Epic worked together on this; there's no way that this doesn't completely embarrass Apple and its App Store policies.

It will be exciting to see how this plays out, but my bet is that this is going to lead to a huge win for Apple developers.

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