How does the unconnected get buzz for their startup?

#1

Post by master54 » Wed, May 23, 2007, 7:39 PM UTC

No post body was provided.

Re: How does the unconnected get buzz for their startup?

#2

Post by master54 » Wed, May 23, 2007, 7:40 PM UTC

It seems that the ones getting the most buzz are those who are the best connected, even if your product is better than theirs. In this case, what is the best way to strike back?

(assuming trying to network yourself into his level is futile)

Re: How does the unconnected get buzz for their startup?

#3

Post by amichail » Wed, May 23, 2007, 7:45 PM UTC

master54 wrote: post #2

It seems that the ones getting the most buzz are those who are the best connected, even if your product is better than theirs. In this case, what is the best way to strike back? (assuming trying to network yourself into his level is futile)

I've set up this blog for this purpose:

http://web2loop.blogspot.com/

Re: How does the unconnected get buzz for their startup?

#4

Post by davidw » Wed, May 23, 2007, 7:55 PM UTC

"The Unconnected", starring Clint Eastwood as an aging entrepreneur who decides to go for that last startup, just for the money. At first he runs into trouble, with both sherrif paul graham and deputy techcrunch casting a cold glance as he rides into town...

Re: How does the unconnected get buzz for their startup?

#5

Post by master54 » Wed, May 23, 2007, 8:13 PM UTC

amichail wrote: post #3

master54 wrote: post #2

It seems that the ones getting the most buzz are those who are the best connected, even if your product is better than theirs. In this case, what is the best way to strike back? (assuming trying to network yourself into his level is futile)

I've set up this blog for this purpose: http://web2loop.blogspot.com/

i don't see how that would help you get buzz. maybe a sneeze but definitely no buzz

Re: How does the unconnected get buzz for their startup?

#6

Post by brlewis » Wed, May 23, 2007, 8:19 PM UTC

master54 wrote: post #2

It seems that the ones getting the most buzz are those who are the best connected, even if your product is better than theirs. In this case, what is the best way to strike back? (assuming trying to network yourself into his level is futile)

Find one well-connected customer who cares a lot about the way your product is better.

Re: How does the unconnected get buzz for their startup?

#7

Post by amichail » Wed, May 23, 2007, 8:22 PM UTC

master54 wrote: post #5

amichail wrote: post #3

Earlier quoted context omitted.

I've set up this blog for this purpose: http://web2loop.blogspot.com/

i don't see how that would help you get buzz. maybe a sneeze but definitely no buzz

The blog isn't about launches, but rather updates. Moreover, any reasonable submission would be accepted.

So it gives you a way to promote your startup every week provided that you have some update to announce every week.

Re: How does the unconnected get buzz for their startup?

#8

Post by jsjenkins168 » Wed, May 23, 2007, 8:54 PM UTC

You can try to get on TechCrunch:

http://video.google.com/videoplay?docid=1331688095520243666&hl=en

Good luck though, if you're not being referred from someone "in the know" you probably wont get covered. But never hurts to try.

Re: How does the unconnected get buzz for their startup?

#9

Post by rjb » Wed, May 23, 2007, 9:03 PM UTC

master54 wrote: post #5

amichail wrote: post #3

Earlier quoted context omitted.

I've set up this blog for this purpose: http://web2loop.blogspot.com/

i don't see how that would help you get buzz. maybe a sneeze but definitely no buzz

Many little sneezes could turn into buzz.

You could let people know about your product/service here. The community here is quite helpful and honest. http://news.ycombinator.com/comments?id=20342

Re: How does the unconnected get buzz for their startup?

#10

Post by webwright » Wed, May 23, 2007, 9:09 PM UTC

davidw wrote: post #4

"The Unconnected", starring Clint Eastwood as an aging entrepreneur who decides to go for that last startup, just for the money. At first he runs into trouble, with both sherrif paul graham and deputy techcrunch casting a cold glance as he rides into town...

I don't buy this. I've gotten on TechCrunch twice (with related splash on Digg and Del.icio.us), most recently a month ago with http://www.rescuetime.com - which was (at the time) just a series of screenshots and a beta sign up form (i.e. pure vaporware, just about). Neither time did I solicit coverage.

The first time I got on TechCrunch, I was living in Anchorage, Alaska.

The trick is:

1) Build something that is unique (or at least has a twist). No one wants to talk about yet another restaurant review site.

2) Build something controversial (or at least something that is interesting to talk about). I met a guy in Seattle who is trying to build (I kid you not) a social network for car insurance customers...zzzzzzzzzz

3) Talk about what you've built in a clear, compelling, and sticky manner. Try to understand the audience that you're speaking to and communicate it in a way that speaks to THEM. Most hackers suck at this. It requires a combination of information design and copy-writing.