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How to damage your brand in one smooth shot - Way to GoDaddy

jacquesmattheij.com

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Re: How to damage your brand in one smooth shot - Way to GoDaddy

#2

Post by RiderOfGiraffes »

Note: Submitted by me, by hand, after reading the posting and deciding it's relevant to startups.

Branding is important, and what you do with your brand is important. Actions speak louder than words. Google is still associated with "Do no Evil," but that's starting to wear a little thin as some of their actions belie the mantra. Similarly, you can get people chanting a slogan, but if you do something wrong, people will notice, and the backlash can be severe.

I would add that this:

  > There is no way to explain all this in a way that does
  > not make GoDaddy and it's CEO look good, and plenty of
  > ways to interpret it as bad.
... appears to have either too many or not enough negatives. I suggest it should read:

  > There is no way to explain all this in a way that makes
  > GoDaddy and it's CEO look good, and plenty of ways to
  > interpret it as bad.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#5

Post by kwis »

RiderOfGiraffes wrote: post #2

Note: Submitted by me, by hand, after reading the posting and deciding it's relevant to startups. Branding is important, and what you do with your brand is important. Actions speak louder than words. Google is still associated with "Do no Evil," but that's starting to wear a little thin as some of their actions belie the mantra. Similarly, you can get people chanting a slogan, but if you do something wrong, people wi…

This is a CEO who, in 2005, posted a blog article talking about why we have to torture prisoners at Guantanamo Bay, because (mumble mumble) 9/11. He deleted both the original post and a half-retraction shortly thereafter, or I'd provide a link.

As such, I'm not surprised that he turned his personal hunting exhibition into a marketing expense. He seems to have a deaf ear when it comes to brand management. And that doesn't seem to have hurt him in any meaningful way.

I'm not sure what lesson to take away from any of this, except that he runs his business differently than I do.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#6

Post by grandalf »

Anyone who has had the misfortune of registering a domain with GoDaddy and using its horrible user interface to try to adjust DNS settings will not be surprised by this.

GoDaddy should have been out of business a long time ago just due to the horrid usability of its product.

Re: How to damage your brand in one smooth shot - Way to GoDaddy

#7

Post by dchest »

kwis wrote: post #5
RiderOfGiraffes wrote: post #2

Note: Submitted by me, by hand, after reading the posting and deciding it's relevant to startups. Branding is important, and what you do with your brand is important. Actions speak louder than words. Google is still associated with "Do no Evil," but that's starting to wear a little thin as some of their actions belie the mantra. Similarly, you can get people chanting a slogan, but if you do something wrong, people wi…

This is a CEO who, in 2005, posted a blog article talking about why we have to torture prisoners at Guantanamo Bay, because (mumble mumble) 9/11. He deleted both the original post and a half-retraction shortly thereafter, or I'd provide a link. As such, I'm not surprised that he turned his personal hunting exhibition into a marketing expense. He seems to have a deaf ear when it comes to brand management. And that doe…

This one? http://replay.waybackmachine.org/20050701084333/http://www.b...
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