New iOS privacy feature may end an era of personalized ads
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Re: New iOS privacy feature may end an era of personalized ads
#2At long last! And now I'll know why I pay more for an iPhone.
Re: New iOS privacy feature may end an era of personalized ads
#3Some industries need to die. This one is akin to making horse carriages nowadays, except more evil.
Re: New iOS privacy feature may end an era of personalized ads
#4Since there is already an incentive for apps to grow as big as possible to show ads to earn more money, I wonder if there is a legitimate way to slow-pivot all the app stores to an automatic developer payout; no IAP or monthly subscription per user per app or ads shown in app, simply a payout to devs based on app install size.
Where does the money come to make those payouts and how do the app store owners still make money per download too?
I wonder if, with increased care about privacy in consumer minds, Apple or Google would try an Apple-Arcade-style subscription for apps. Users could pay $5/month (or tired,lower/higher rates) and get access to a selection of 'paid' apps without having to pay per app.
Devs would still be incentivized pretty much the same and users would have higher-quality apps with fewer ads.
Just thinking out loud.
Re: New iOS privacy feature may end an era of personalized ads
#5To anyone that took GDPR seriously and not as a reason to shove another popup in everybody's face this doesn't come as a surprise
It will be even better when advertisers (that is, the ones that pay for ads, not the ad networks) realize that "over tracking" and retargeting are just ways of parting them with their money but doesn't increase conversions.
You have basic info about your user, you don't need to track them to 11
Re: New iOS privacy feature may end an era of personalized ads
#6Can I say “Good”.
Re: New iOS privacy feature may end an era of personalized ads
#7I've been using the full desktop version of the ublock origin plugin on firefox mobile for quite some time, and it's dramatically improved my mobile experience.
Re: New iOS privacy feature may end an era of personalized ads
#8To anyone that took GDPR seriously and not as a reason to shove another popup in everybody's face this doesn't come as a surprise It will be even better when advertisers (that is, the ones that pay for ads, not the ad networks) realize that "over tracking" and retargeting are just ways of parting them with their money but doesn't increase conversions. You have basic info about your user, you don't need to track them…
These conversations are always so one-sided on HN.
Not only is 're-targeting' immensely useful, it absolutely increases conversions.
Targeting in general helps quite a lot.
Ad targeting is the opposite of evil, it actually increases relevance by a significant degree, and increases market efficiency, wherein surpluses go to both sides. There's a huge market for products and services out there and it's getting harder to connect individuals and products on the long tail.
Without tracking - the big winners will be the mega-brands that can run wide ad runs to most of the nation. It'll be cheaper to just tell everyone about McDonald's and impossible for the new snowboarding company to tell you about their new gear.
Re: New iOS privacy feature may end an era of personalized ads
#9Maybe the open source promise of Android was indeed a lie. To me this industry has no value to society at all.
Not a fan of Apple, but they seem to be serious about privacy showing other companies how it is done.
Microsoft could have really established itself as an alternative to Google on the same front, but they utterly failed by mirroring the worst aspects of the disastrous landscape we see on mobile devices. I hope their telemetry generates billions too, since that is probably in the range of their missed opportunities for both desktop and mobile devices.
Some still pretend that users want personalized ads and want to be tracked. Yes, there are some that really do. Glad we get options for the other ones.
Re: New iOS privacy feature may end an era of personalized ads
#10I've been using the full desktop version of the ublock origin plugin on firefox mobile for quite some time, and it's dramatically improved my mobile experience.
Same, I downloaded Firefox for mobile specifically to get the ublock origin plugin. Then I discovered that I like their tab display with the two columns of thumbnails a lot more than other mobile browsers as well.