Nokia Pure: Nokia's New Official Font

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I think one of Nokia's problems might be an ego that is too big.

Chrome 9.0.597.83 beta for Linux does not do a very good job with the kerning on that page. Not sure if it's bad hinting or just poor rendering, though.

Many companies have house typefaces, and, if you're going to do that, you might as well have the page that says you got Bruno Maag to do it.

Really, when you get to the size of a company like Nokia, you're inevitably going to have an enormous marketing budget just for the boring stuff, like printing costs and designing the N+100th version of your N+100th product's N+5th slick. These are marketing dollars that are getting spent not out of ego, but simply to keep the train on the tracks.

Compared to those expenses, no matter how much it costs to engage Dalton Maag, it's still probably a rounding error.

Wouldn't you rather live in a world where big companies occasionally gave excellent typographers interesting problems to work on, rather than paying someone to round the corners on FF Meta or something?

Looks good, a little bit toyish, though. The endings of the letters look like they are rounded. I prefer the stylish seriousness of Helvetica Light on the iPhone, but that's a matter of taste.