Blogging Is Not Dead
garron.blog
Blogging Is Not Dead
1–10 of 132 posts
Re: Blogging Is Not Dead
#2It all changed when marketing firms latched onto "blogging"
Now it's sadly the case a lot of blogs don't have a lot of content, are full of SEO boilerplate, with click-bait headlines instead of being interesting or well written. Some blogs are great, well-written lead ins that end with "to get the end of this story, contact our sales person for a demo!". Or there's the form that pops up that really, really wants your email address for a GREAT newsletter!
I think when a company has a 'blog' it really needs to fulfill a contract of actually providing useful, interesting content. It's the only way, honestly, your brand will build long term trust. Otherwise don't call it a 'blog' call it 'marketing information' or something...
Re: Blogging Is Not Dead
#3> We also have webmentions, so, if bloggers start using it, it will help us find other's blogs.
My informal research [1] shows approximately zero adoption of webmention. For 44 blog posts I have written in the past two years, I did not have a single external link to a host that would support it.
[1] https://www.tablix.org/~avian/blog/archives/2020/01/checking...
Re: Blogging Is Not Dead
#4IF you have to argue if something is dead or not, it's not a good sign.
Re: Blogging Is Not Dead
#5It all changed when marketing firms latched onto "blogging" Now it's sadly the case a lot of blogs don't have a lot of content, are full of SEO boilerplate, with click-bait headlines instead of being interesting or well written. Some blogs are great, well-written lead ins that end with "to get the end of this story, contact our sales person for a demo!". Or there's the form that pops up that really, really wants your…
I don't think it changed at all. It's not like the old bloggers became marketing bloggers. They didn't change. The marketing blogs just became a new thing, a separate thing.
I don't think I've ever been confused between the two, despite them both being called blogs.
It's pretty obvious that a personal blog is one thing, and a company blog is another. They're both "weblogs", neither has a greater right to the name.
Re: Blogging Is Not Dead
#6We're overly attached to a specific idea of a "blog". In practice, "web logging" never died, even if the specific blog format has diminished over time.
Blogs are websites that host posts in chronological order, but defined in a very specific way that excludes your Facebook and Twitter. The difference isn't self-hosting - Blogger and Wordpress.com host your blog. I reckon the difference is aggregation. Facebook groups your posts with posts from everyone else. They get to curate individual feeds. People with money get to bypass the curation a little.
Don't get me wrong, I have my own blog (link in profile) and I deleted my Facebook account years ago. But quite honestly, the format is less usable than having centralized aggregators that float the most popular content to the top. This is why we're all on Hacker News, right? The act of having the aggregator allows extra features to be overlayed, like community discussion. Are aggregators the "best" format by every metric? No, but it allows me to read content I like without doing a lot of work, so here I am.
Re: Blogging Is Not Dead
#7Blogging is not dead, it's just being rapidly made obsolete by commenting.
Comments are everywhere. Total volume of comments on the internet compared to blogs is larger by several orders of magnitude. Readership is up, everything has comments. Comments don't care about SEO, or money, or fame, that makes them one of the purest forms of content you can find on the internet. You could argue that some sites have people commenting for fame because of karma systems, but ultimately that karma means nothing. Very few comments have ever "gone viral" the way a blog or youtube or tiktok video tries so hard to. Comments are like graffiti; ephemeral, and meant to be enjoyed in the moment you stumble across them. Very few comments make any kind of money for their author the way a blog does.
Marketing firms have not latched onto comments yet the way they latch onto blogs. But when they do, it's over.
Re: Blogging Is Not Dead
#8Is it a cultural thing that differs from country to country? Here in Norway, the best paid "influencers" are still bloggers - though they are obviously on all channels these days.
edit: But what I'm trying to get at is, no, at least here - blogs are not dead and forgotten / some esoteric channel for the very few.
Re: Blogging Is Not Dead
#9It all changed when marketing firms latched onto "blogging" Now it's sadly the case a lot of blogs don't have a lot of content, are full of SEO boilerplate, with click-bait headlines instead of being interesting or well written. Some blogs are great, well-written lead ins that end with "to get the end of this story, contact our sales person for a demo!". Or there's the form that pops up that really, really wants your…
I don't think it changed at all. It's not like the old bloggers became marketing bloggers. They didn't change. The marketing blogs just became a new thing, a separate thing. I don't think I've ever been confused between the two, despite them both being called blogs. It's pretty obvious that a personal blog is one thing, and a company blog is another. They're both "weblogs", neither has a greater right to the name.
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Re: Blogging Is Not Dead
#10I don't think the volume of blogging decreased. It probably increased.
The reason some people think blogging is dead is because the blog "signal" is much, much quieter than the social media "noise." It's a question of comparative volume.