Apple unveils biggest update to Logic since the launch of Logic Pro X
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Re: Apple unveils biggest update to Logic since the launch of Logic Pro X
#2I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program.
Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic would be a insignificant rounding error in Apple's revenue. If Mac software portfolio was that big a deal, I'm not sure why they discontinued Aperture instead of Logic. It seems like there's a bigger market of customers that would catalog and modify photos rather than record music.
Intuit sold off Quicken to a private equity firm and yet Apple continues to own and develop Logic. I like Apple's stewardship of Logic but I can't understand its strategic value to today's Apple.
Anybody have any thoughts on what Logic does for Apple that Aperture didn't?
EDIT to several replies about "enhancing brand image": That's plausible but AVID Pro Tools is even more prestigious than Logic and AVID's market cap is only $250 million[0]. Apple could acquire AVID easily with their ~$200 billion cash on hand to "strengthen Apple's brand among the professionals". People have been speculating this possible acquisition for years but I don't think it will happen. So not sure what Logic does for Apple that AVID Pro Tools doesn't.
Re: Apple unveils biggest update to Logic since the launch of Logic Pro X
#3I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…
It is simple, it continues to keep professional people with large budgets on the Mac. These creative people are often influential to others (an example of this is a music artist I follow on Instagram who basically constantly posts their mobile studio setup that involves a MacBook Pro - free advertising of the most valuable type, organic).
Compare Logic’s cost with a $800/year ProTools subscription and suddenly you might not really mind the fact that the SSD in your new Mac is overpriced. With that price difference it would be illogical to ever move to software that can run on Windows.
Re: Apple unveils biggest update to Logic since the launch of Logic Pro X
#4I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…
It’s great for their brand. Apple has always used musicians to brand itself as a creative brand.
Musicians are way more visible as creatives than photographers. Becoming a rock star is a thing, becoming a rock star photographer is... uhm... yeah well no, not the same as a real rock star.
Re: Apple unveils biggest update to Logic since the launch of Logic Pro X
#5I am incredibly excited to see (from the release notes[0]) that they've finally added support for Novation Launchpad controllers. As much as I love Logic as my main DAW, a lack of Launchpad / Launchkey support meant I often had to lean on Ableton to do live "jams". Not sure how well Live Loops will stack up against the tried-and-tested Ableton Live, but it's a big step in the right direction.
Re: Apple unveils biggest update to Logic since the launch of Logic Pro X
#6I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…
Maybe a mix of marketing value and organizational inertia? Music software allows you to do the famous musician uses Mac sell which Aperture does not. People probably can name you their favorite musician but not so much photographer.
Re: Apple unveils biggest update to Logic since the launch of Logic Pro X
#7I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…
For decades creatives and even non-creatives were able to be convinced that "Macs were better for audio, video, photography" without any analysis of benchmarks, hardware differences, performance.
This thought pattern transcended the PowerPC processor, to the off-the-shelf Intel processors that the competitors used, to the ARM processors the mobile devices used.
Apple continuing that perception with at least software updates can continue to cement their hegemony amongst the minds of people.
They're also good machines without the fluff! But merely showing support for that perception can help retain the premium pricing when even artists across the entire socioeconomic spectrum (heavily weighted to one side) will still prioritize getting Apple devices over other expenses, or at least aspire to and talk about those dreams.
Re: Apple unveils biggest update to Logic since the launch of Logic Pro X
#8I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…
It’s great for their brand. Apple has always used musicians to brand itself as a creative brand. Musicians are way more visible as creatives than photographers. Becoming a rock star is a thing, becoming a rock star photographer is... uhm... yeah well no, not the same as a real rock star.
> Becoming a rock star is a thing
Not really in 2020.
Re: Apple unveils biggest update to Logic since the launch of Logic Pro X
#9I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…
It doesn't really make much sense from a $ perspective and really only serves as a lesser (and rapidly diminishing) halo effect for the rest of the brand. Logic is one of those programs that keeps people on Macs. I'm sure I don't need to explain this to a Logic owner but audio engineering and production was strictly a Mac-only affair in the past and that has rapidly changed over the past decade. Macs have gotten increasingly difficult to work with due to constant OS updates breaking everything and have only gotten more expensive with less options for actual professional users who need real I/Os. Keeping Logic fresh is important to keep people from switching as everything else they do on a more macro level is pushing people in that direction.
Someone somewhere in Apple decided that holding onto this market was worth it for probably solely the halo effect. I can't think of any other reason and makes no sense from a strictly financial perspective.
Re: Apple unveils biggest update to Logic since the launch of Logic Pro X
#10I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…
One thing that’s always been very important to Apple’s marketing is the sense that the coolest people in the world use Macs. The positioning has always been “Well that CEO has a PC but that artist with a lot of sexual partners uses a Mac.”
Logic is part of the portfolio to preserve that image by having as many musicians as possible using Apple hardware and software.