You said three times that they are "smart", but that doesn't really say much about what they are capable of doing. They may be great managers, writers, economists, musicians, chefs, or whatever, but if I suggested that they should build a nuclear reactor or an atmospheric carbon capture device, those skills wouldn't really help much would they? It would help if you could give a bit more background on the range of roles and expertise in the company (presumably you're not able to just name the company).
In the absence of that, I'll mention a quote attributed to Steve Jobs: "It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do."
So if you really have smart people, maybe you should let them decide what to do. Start by setting up an internal "idea market" where people can post ideas, comment on them, and self-organize into teams based on their interests and skills. Then watch as the ideas that are the most engaging rise to the top, and put the company's resources behind those.