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The Gaiman Principle: piracy is advertising & why Ramen Music encourages sharing

blog.ramenmusic.com

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Re: The Gaiman Principle: piracy is advertising & why Ramen Music encourages sharing

#3
The documentary "Good Copy, Bad Copy" (a must-watch, by the way) has a segment on the Brazilian phenomenon called "Tecno Brega". You can watch it here: http://www.youtube.com/watch?v=xo2sv3jjJi8

Basically, the musicians give out free CDs of their music, and make money on live concerts. They treat the free music as advertising.

This is true, if you look at it: the experience of listening to a live music concert is totally different from that of listening to it on a pair of cans. The social aspect of sharing a live event has a lot of value on its own; if the musicians can monetize it well, it's a good revenue stream. There's no reason why the 100-year old technique of "frozen music" be the only way to earn a living.

Re: The Gaiman Principle: piracy is advertising & why Ramen Music encourages sharing

#4
post #3

The documentary "Good Copy, Bad Copy" (a must-watch, by the way) has a segment on the Brazilian phenomenon called "Tecno Brega". You can watch it here: http://www.youtube.com/watch?v=xo2sv3jjJi8 Basically, the musicians give out free CDs of their music, and make money on live concerts. They treat the free music as advertising. This is true, if you look at it: the experience of listening to a live music concert is tot…

I don't like what's happening with IP -- meaning the draconian "enforcement" including especially ever-expanding ownership timeframes. But when I see this argument, I can't help thinking, "Not everyone is an extrovert." I think that goes for both listeners (viewers, etc.) and musicians.

I'm not trying to make a big counter-argument. Just this point.

Re: The Gaiman Principle: piracy is advertising & why Ramen Music encourages sharing

#7
post #3

The documentary "Good Copy, Bad Copy" (a must-watch, by the way) has a segment on the Brazilian phenomenon called "Tecno Brega". You can watch it here: http://www.youtube.com/watch?v=xo2sv3jjJi8 Basically, the musicians give out free CDs of their music, and make money on live concerts. They treat the free music as advertising. This is true, if you look at it: the experience of listening to a live music concert is tot…

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Re: The Gaiman Principle: piracy is advertising & why Ramen Music encourages sharing

#8
I have thought for a while that some take on the Mixergy model would be an excellent way to distribute music.

If you don't know, about a year ago (?), Andrew Warner initiated a system wherein new interviews would always be free, but you would have to pay for archival content. This seems to be working for Mixergy, but I submit that it could be even better for a record label - it promotes long-term development of artists, using their work as its own promotional material, and adds incentives to maintain a working relationship. It also rewards fans the fans that are most likely to evangelize.

Re: The Gaiman Principle: piracy is advertising & why Ramen Music encourages sharing

#10
post #3

The documentary "Good Copy, Bad Copy" (a must-watch, by the way) has a segment on the Brazilian phenomenon called "Tecno Brega". You can watch it here: http://www.youtube.com/watch?v=xo2sv3jjJi8 Basically, the musicians give out free CDs of their music, and make money on live concerts. They treat the free music as advertising. This is true, if you look at it: the experience of listening to a live music concert is tot…

That example you chose was a bit meta (perhaps intentionally so). I watched "Good Copy, Bad Copy" (which was fantastic by the way) and Tecno Brega is typically created by mashing up several popular songs into one. So yes, the artists are using the free CDs to advertise their IP, but their IP is derivative of IP from other artists.

I personally don't find fault in this, but it sort of weakens the argument that artists should give away their music by choice and make it up in concert sales when the music in question is composed of unlicensed tracks for which the original authors won't make a dime, regardless of the medium.

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