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Advertising and Communities - Developing a Business Plan

sergiutruta.com

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Re: Advertising and Communities - Developing a Business Plan

#4

Post by sergiutruta »

of course it is...but a service which sends 1.000 or more messages, can negotiate a good price for the sms. For example let's say 4 cents. If you charge the publishers 4 cents for each ad, you'll be able to pay for the messages. If you negotiate a better price or charge more for the ads, you'll make extra cash ;) Advertising on mobile phones is a really hot topic these days. But most of the implemented solutions are like this: you agree with the service to receive advertising messages, and you get something in return. This is not very efficient because the users can delete the messages without even opening them. I'll give more details in a dedicated article so stay tunned.

Re: Advertising and Communities - Developing a Business Plan

#5

Post by yubrew »

sergiutruta wrote: post #4

of course it is...but a service which sends 1.000 or more messages, can negotiate a good price for the sms. For example let's say 4 cents. If you charge the publishers 4 cents for each ad, you'll be able to pay for the messages. If you negotiate a better price or charge more for the ads, you'll make extra cash ;) Advertising on mobile phones is a really hot topic these days. But most of the implemented solutions are…

right, if advertising revenue greater than cost of SMS, then there's potential for profit. that part is easy to get.

but i still don't understand technically how such a transaction would work. how will you get a carrier to not charge me when i send SMS to someone? where is it that you step in the process? will i need to SMS you, and then it parses the number and message, and sends from you to my intended recipient?

Re: Advertising and Communities - Developing a Business Plan

#7

Post by yubrew »

sergiutruta wrote: post #6

the carrier will charge for the sms. but the user won't pay for sending the sms. I/my service will pay for the sms. The money will come from those who'll want to insert ad messages.

meaning, you will need to contact and gain compliance with carriers. this could be a very substantial barrier. how do you plan to overcome this? --hopefully you don't take this negatively, i'm curious what you come up with :)

Re: Advertising and Communities - Developing a Business Plan

#8

Post by sergiutruta »

there are several services here (and I'm sure in other countries too) where you have a web page and can send messages for more or less money. look for "send sms" on Google and I'm sure you'll find some. The carrier may offer a web based service to which you can connect and send messages to. Sending sms from a web page is nothing new, not paying for it is :). Try to understand the idea of giving stuff for free to your users. The number of the users will increase exponentially (well, depending on the service you're giving) .
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