All your favorite brands, from BSTOEM to ZGGCD

Back in the 90s, it was common to see t-shirts and other apparel festooned with nonsensical strings of English letters in China, an attempt to be “cool” by appropriating the design of lettered Western clothing without any of the content.

Humorously enough, this has now come full circle, with Americans donning items carrying nonsensical brand names and made in China.

It was interesting to me that these brands are actually registered trademarks; I always assumed they were just invented by Amazon sellers on the fly.

Brands are useless for purposes other than marketing if the company behind them isn't the same for long periods of time.

I don't think this applies to many brands anymore, and this trend was probably gaining traction well before Amazon came into the limelight.