Facebook is running anti-vax ads, despite its ban on vaccine misinformation

>"Facebook does not have a policy that bans advertising on the basis that it expresses opposition to vaccines," a Facebook spokesperson said. "Our policy is to ban ads containing vaccine misinformation."

The ad Buzzfeed thinks is in violation:

>One ad reads, “Is the vaccine the best option? And if not, what is?” Another says, “Click below for a FREE guide for Pertussis which will include: Vaccine Controversy.”

Seems pretty cut and dry to me. The ad doesn't contain misinformation, merely opposition. Somehow I can't help but feel like we're sliding down the slippery slope though.

I feel like this problem should start the sounding of warning bells around the efficiencies tech companies create. A lot of good value is created in tech, but along with that value is the movement to accomplish a solution for most of the problem for far less of a cost. If you can managed to eschew portions of your product that are unimportant (creating a DB tuned to reading that does reading really well and slows way down during writes) then you might have the beginnings of a great business, but the portions of the feature set you're eschewing need to actually be optional. Building a peer to peer trading website without building in support for all those onerous requirements around preventing human trafficking and other black market dealings isn't a solid business - the government will shut you down and your product isn't groundbreaking and paradigm shifting - it's half-assed.

I reeeeally strongly suspect that a lot of web advertisers are feeling the pain now that HUD has started watching web advertisements for housing discrimination, now that the impact of politcal ads is becoming accepted and now that slimy businesses are exploiting FUD to push homeopathy... Preventing these has always been a requirement in the field of marketing, and your business isn't disruptive and edgy because it ignores them - it's living on borrowed time until a huge lawsuit drives it out of business.

Well, ok, so the only ads they ban are ads that say "Vaccines cause autism!". How useful is that as a policy? By the same metric a "Find out the truth about the moon landing!" would contain no false information about the moon landing even though the link is chalk full of it.

Has anyone ever seen or produced an ad that actually runs afoul of this policy? If not, it is a useless policy, they are still aiding the spread of misinformation on a very important health topic.