How Segment survived its brush with death to become a customer data unicorn
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Re: How Segment survived its brush with death to become a customer data unicorn
#2Surprised to see that mparticle isn’t listed as a competitor. I’ve seen what Salesforce is working on in this space and it’s nothing compared to mparticle and segment.
Re: How Segment survived its brush with death to become a customer data unicorn
#3Surprised to see that mparticle isn’t listed as a competitor. I’ve seen what Salesforce is working on in this space and it’s nothing compared to mparticle and segment.
Thanks for the shout. Just wait to see what else is coming from us in the coming months...
Re: How Segment survived its brush with death to become a customer data unicorn
#4An abbreviated version of this story is included in this great post on how 22 now-successful companies got their first users/customers https://www.referralcandy.com/blog/how-to-get-first-customer... (Segment, Tinder, Quora, Reddit, etc.)
Re: How Segment survived its brush with death to become a customer data unicorn
#5Segment won developer mindshare because Peter and the team made a strong commitment to developer success.
For my project, he came onsite to help me, then invited me back to HQ to meet the team, debrief, and share the roadmap.
I have recommended Segment many times since then, and I'm stoked for the company's success.
Re: How Segment survived its brush with death to become a customer data unicorn
#6Apparently user fingerprinting is where the money is.
I note that the uMatrix web browser add-on blocks the entire domain of the company.
Re: How Segment survived its brush with death to become a customer data unicorn
#7Surprised to see that mparticle isn’t listed as a competitor. I’ve seen what Salesforce is working on in this space and it’s nothing compared to mparticle and segment.
Thanks for the shout. Just wait to see what else is coming from us in the coming months...
Fingerprint my anus you pig.
Re: How Segment survived its brush with death to become a customer data unicorn
#8Apparently user fingerprinting is where the money is. I note that the uMatrix web browser add-on blocks the entire domain of the company.
Must be on one of those lists, because my pi-hole blocks it too. It's funny, just yesterday I was searching around for some server log analytics solutions for my site (settled on GoAccess for now) and they kept popping up in my search results. Never clicked on them though as the link descriptions made it clear they weren't what I was looking for.
Re: How Segment survived its brush with death to become a customer data unicorn
#9The title is a bit misleading IMO. The company was in a state of flux before they pivoted and rebranded as Segment as far as I can read (when they had a different name). The actual company 'Segment' seems to have been on a great course of growth since then.
Re: How Segment survived its brush with death to become a customer data unicorn
#10Apparently user fingerprinting is where the money is. I note that the uMatrix web browser add-on blocks the entire domain of the company.
Yep.
The world would've been a better place if Segment had more than just a "brush" with death.