Small Projects, Big Companies
pioneer.app
Small Projects, Big Companies
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Re: Small Projects, Big Companies
#2I don't think you could come up with a better critique of the problems with silicon valley today than "this product wouldn’t have billions of users, but you could charge the elite few quite a bit for using it."
Re: Small Projects, Big Companies
#3I love that the post points out the importance of selling to executives instead of users. As much as users hate most of their tools, they have very little say on what gets bought. Executives make those decisions and no amount of grousing or changing from internal users will change that. Solutions that sell upwards in an org (yammer for example) are very much the exception.
Re: Small Projects, Big Companies
#4I don't think you could come up with a better critique of the problems with silicon valley today than "this product wouldn’t have billions of users, but you could charge the elite few quite a bit for using it."
could you elaborate
Re: Small Projects, Big Companies
#5I love that the post points out the importance of selling to executives instead of users. As much as users hate most of their tools, they have very little say on what gets bought. Executives make those decisions and no amount of grousing or changing from internal users will change that. Solutions that sell upwards in an org (yammer for example) are very much the exception.
This is spot on. I'm working on a blog post about a superset of this: the product IS the go-to-market. Messaging, sales/marketing strategy, pricing are just as much The Product as any feature.
Ideally you maximize value/experience for users while you figure out how to get execs to buy your thing, but the sad state of most B2B software is a testament to how insanely hard it is to be good at both.
Re: Small Projects, Big Companies
#6I don't think you could come up with a better critique of the problems with silicon valley today than "this product wouldn’t have billions of users, but you could charge the elite few quite a bit for using it."
could you elaborate
Not OP, but I think the point here is that very few end users have a say in the tools they use. You sell the big company on your software, one or a few elites like it, and they buy thousands of licenses for all of their employees.
Re: Small Projects, Big Companies
#7> The golden dataset everyone wants is the org chart. Who reports to whom. Who is new. Who has been at the company for a while. Find a way to get this data and sell it to companies. I suspect you’ll have many takers.
Please don’t. Please. Really. Please don’t. Training my users to fend off social engineering attacks is hard enough as is. Please don’t use your talents in this way.
Re: Small Projects, Big Companies
#8> The golden dataset everyone wants is the org chart. Who reports to whom. Who is new. Who has been at the company for a while. Find a way to get this data and sell it to companies. I suspect you’ll have many takers. Please don’t. Please. Really. Please don’t. Training my users to fend off social engineering attacks is hard enough as is. Please don’t use your talents in this way.
This is basic B2B sales....
Re: Small Projects, Big Companies
#9I love that the post points out the importance of selling to executives instead of users. As much as users hate most of their tools, they have very little say on what gets bought. Executives make those decisions and no amount of grousing or changing from internal users will change that. Solutions that sell upwards in an org (yammer for example) are very much the exception.
This is spot on. I'm working on a blog post about a superset of this: the product IS the go-to-market. Messaging, sales/marketing strategy, pricing are just as much The Product as any feature. Ideally you maximize value/experience for users while you figure out how to get execs to buy your thing, but the sad state of most B2B software is a testament to how insanely hard it is to be good at both.
Can you post a link to your blog ?
Re: Small Projects, Big Companies
#10The thesis seems to “build enterprise software” because those people have a budget.
I enjoy reading people’s startup ideas. But this is a pretty uninspired list - (“Better Google Groups”, “Better Zendesk”, etc) There are thousands of solutions to these problems out there.
Not sure what makes them more ripe for a startup then bill splitting or pizza.