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Web Services Our Startup Relies On Every Day

mygengo.com

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Re: Web Services Our Startup Relies On Every Day

#3
I'm not convinced about the need for SendGrid. Learning to set up an email server isn't that hard in this day and age, and we seem to get very decent deliverability with our own SMTP server - and don't pay a penny for any emails sent.

I'm planning to build an email subscription feature for swombat.com soon, and was looking at options like SendGrid, but I just can't justify the cost. When you send people a sign-up confirmation email, they expect it right now. If it's not there in a couple of minutes, in my experience, even the least tech-savvy have learned that they need to check their spam folder.

Re: Web Services Our Startup Relies On Every Day

#5
post #3

I'm not convinced about the need for SendGrid. Learning to set up an email server isn't that hard in this day and age, and we seem to get very decent deliverability with our own SMTP server - and don't pay a penny for any emails sent. I'm planning to build an email subscription feature for swombat.com soon, and was looking at options like SendGrid, but I just can't justify the cost. When you send people a sign-up con…

you get decent deliverability now - what are you going to do once that stops happening?

one of the points of SendGrid is that you pay them to worry about that, so you can concentrate on your core competency.

Re: Web Services Our Startup Relies On Every Day

#6
post #3

I'm not convinced about the need for SendGrid. Learning to set up an email server isn't that hard in this day and age, and we seem to get very decent deliverability with our own SMTP server - and don't pay a penny for any emails sent. I'm planning to build an email subscription feature for swombat.com soon, and was looking at options like SendGrid, but I just can't justify the cost. When you send people a sign-up con…

I don't think you're wrong — I just think that for $80, we get a lot of peace of mind once we were sending thousands of mails per day. Particularly because we're sending job notifications to translators too — so if they don't see them, they might not think to check spam.

Re: Web Services Our Startup Relies On Every Day

#8
post #3

I'm not convinced about the need for SendGrid. Learning to set up an email server isn't that hard in this day and age, and we seem to get very decent deliverability with our own SMTP server - and don't pay a penny for any emails sent. I'm planning to build an email subscription feature for swombat.com soon, and was looking at options like SendGrid, but I just can't justify the cost. When you send people a sign-up con…

Not sure how many emails you send a day, but I signed up for sendgrid almost immediately after I learned it existed.

ISPs have lots of arbitrary policies. For periods of time my emails have been blocked from AOL and AT&T accounts, which make for a lot of headaches and support emails to deal with. (I'm just sending out forum registration, activation and thread subscription emails. no mass mailings.) For a while, we just told people to use non-AOL addresses.

Also, I haven't noticed a delay in email deliverability. It seems to deliver quickly.

Edit: If it matters, for reference, my forum sends out 6000-7000 emails a day.

Re: Web Services Our Startup Relies On Every Day

#9
post #3

I'm not convinced about the need for SendGrid. Learning to set up an email server isn't that hard in this day and age, and we seem to get very decent deliverability with our own SMTP server - and don't pay a penny for any emails sent. I'm planning to build an email subscription feature for swombat.com soon, and was looking at options like SendGrid, but I just can't justify the cost. When you send people a sign-up con…

I was talking to the guys from mailgun.net recently, which provides a similar service to SendGrid, but also makes it easy to receive e-mail via webhooks. They told me a ton of interesting things about how this stuff actually works.

Getting high deliverability is actually incredibly complicated. You need a dedicated IP address to send mail from, which you need to be whitelisted by the big ESPs (E-mail Service Providers). To get it whitelisted, you need to "warm it up" before you start using it properly. You need to be very careful about setting the right headers. You need reverse DNS configured correctly, you need SPF and DomainKeys set up, you need to make sure the IP/domain you are sending from hasn't previously been used for spam... and even after all that, you probably need to set up a relationship with AOL/Gmail/Yahoo etc to make sure your stuff gets through. You also need to watch for their bounce / rate limit notifications and dial back your sending rates to match.

There's a whole lot more to it than just setting up an SMTP server.

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