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A man who destroyed his multimillion dollar company in 10 seconds (2018)

thehustle.co

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Re: A man who destroyed his multimillion dollar company in 10 seconds (2018)

#8
This is really applicable to any products that are valued based on their marketing efforts instead of intrinsic value or utility. Costume jewellery, designer clothes, some kinds of art, all derive their value from the story the creators tell. The most expensive art seems to be that which has the most thoroughly verified, or at least the most believable story.

I like to think I’d prefer Apple products over the competition and pay a premium for them even if I didn’t know Jobs or Ive, or watched the marketing videos - but I’m not entirely sure these days. I Tim Cook said Apple products were super cheap to produce, or Ive said he didn’t design any of them and had some intern do it, would sales tank?

Re: A man who destroyed his multimillion dollar company in 10 seconds (2018)

#9
What I don't understand, is how it wasn't immediately apparent this stuff was junk? You couldn't possibly think that it was equal in quality to much more expensive competitors. I guess it's just the case of not being real, until someone says it.

Re: A man who destroyed his multimillion dollar company in 10 seconds (2018)

#10

> so why did he do it? This is the most interesting question, which the article doesn't answer.

He'd made the same jokes in speeches several times before, and it had gone down well with the audience.

Presumably he just didn't consider the possibility that the press would think it worth making a story out of.

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