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Peloton Confidentially Files Statement for Proposed IPO

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Re: Peloton Confidentially Files Statement for Proposed IPO

#3
They've executed so we'll on selling a $2000 exercise bike that locks you into their subscription content.

Anyone who has bought one can comment on what the alternatives we're when you purchased? The way they position the financing makes it feel like a monthly membership fee to a gym or something.

Re: Peloton Confidentially Files Statement for Proposed IPO

#4

They've executed so we'll on selling a $2000 exercise bike that locks you into their subscription content. Anyone who has bought one can comment on what the alternatives we're when you purchased? The way they position the financing makes it feel like a monthly membership fee to a gym or something.

Peloton - is it like the Juiceroo of 2019?

Re: Peloton Confidentially Files Statement for Proposed IPO

#5

They've executed so we'll on selling a $2000 exercise bike that locks you into their subscription content. Anyone who has bought one can comment on what the alternatives we're when you purchased? The way they position the financing makes it feel like a monthly membership fee to a gym or something.

Peloton - is it like the Juiceroo of 2019?

No. Well established with thousands of people paying.

Re: Peloton Confidentially Files Statement for Proposed IPO

#6

When I see Peloton now, I always think of this twitter thread that critiques their adverts https://twitter.com/clueheywood/status/1089699762331217920

My sides. I have friends working there that have tried getting me to apply. Glassdoor reviews indicated their backend interview is unnecessarily difficult and I have little faith in their business model. How many people are willing to spend thousands on an exercise bike? Let alone one that requires a $40/month subscription? It feels the same as Blue Apron - the market is people rich and lazy enough that don't want do the first half of the work (go to the gym or the grocery store) but still want to do the hard part (actually cook and exercise).

Re: Peloton Confidentially Files Statement for Proposed IPO

#7
Incredible marketing from Peloton and they builds on the Spinning/Indoor cycling trend that SoulCycle and FlyWheel started.

But I can't help but think a lot of people would be better off with a real bike, a smart turbo trainer and an iPad to access a variety of training programs (i.e. Zwift TrainerRoad). Less lock in, the ability to ride outside, and all possible for a similar price to Peloton bike.

As a cyclist I've also heard the power-meter readings from Peloton aren't as accurate as those from a Wahoo or Tacx turbo trainer.

Still congratulations to Peloton on the success and getting so many people exercising at home.

Re: Peloton Confidentially Files Statement for Proposed IPO

#8
A friend of mine got a Peloton, and I as a good friend razzed him about it a couple times. Like a $2k stationary bike, come on!

But now I get it. He is a busy professional who would not always have time to go to the gym. He is also a bit of a special case as he legally blind and could walk fast to exercise but could never ride a regular bike. This being said he has lost a decent amount of weight.

Part of it is the instructors, they do a good job of making you feel connected to the Peloton community. You see their friendly faces (who of course are all good looking) every day encouraging you . The instructors get followed on social platforms and there are active FB groups where users talk about their own lives and trade/sell Peloton gear. I half joke it is like a good cult.

He has a few friends with accounts and they use his bike and chip in for the monthly fee. This lead to one couple to eventually buy their own.

As a side note, the music lawsuit they are facing is a big deal, it is a major part the experience. It doesn't work without the music. So they have to settle that.

Would I buy the bike for $2k+? No. but I can see why people do. This isn't Juiceroo.

Re: Peloton Confidentially Files Statement for Proposed IPO

#9

They've executed so we'll on selling a $2000 exercise bike that locks you into their subscription content. Anyone who has bought one can comment on what the alternatives we're when you purchased? The way they position the financing makes it feel like a monthly membership fee to a gym or something.

I never considered getting a peleton but we bought this [1] cheapish spin bike on amazon and the quality has been surprisingly good. Makes it really easy to get 30mins of exercise each morning and with the tablet holder I can watch a lecture while doing it.

[1] https://www.amazon.com/dp/B07988PF5Z/ref=sspa_dk_detail_3?ps...

Re: Peloton Confidentially Files Statement for Proposed IPO

#10

They've executed so we'll on selling a $2000 exercise bike that locks you into their subscription content. Anyone who has bought one can comment on what the alternatives we're when you purchased? The way they position the financing makes it feel like a monthly membership fee to a gym or something.

A bike & start here: https://maximumtrainer.com/get-started.
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