Advertising as a source of dissatisfaction: cross-national evidence
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Re: Advertising as a source of dissatisfaction: cross-national evidence
#2This URL was blocked by a content blocker. Hm! https://outline.com/KrV9Pw
Re: Advertising as a source of dissatisfaction: cross-national evidence
#3Doubling of advertising expidenture (Which is a massive, sea change) would apparently make people 3% less happy. So basically it has a negligible impact on happiness even if this analysis is true.
I highly doubt it is true though. It's a purely correlational study, that says from 1980-2011, advertising increased and people in general got 3% less happy. They say they accounted for GDP when doing their regression, but so many other things affect advertising spend as a whole that wouldn't show there. More globalization coming to a country (as markets open up and global firms find advertising worth their while), changes in industry make-up, political election cycles becoming more heated, internet connectivity (which would be huge in the time period they studied, and would greatly impact ad spend numbers with it), etc.
It is really, really hard to actually change people's opinions with advertising. The closest you can do is convert their existing opinions into actions. There is a ton of good academic literature on this - here's a good primer: https://www.google.com/url?sa=t&source=web&rct=j&url=https:/...
Re: Advertising as a source of dissatisfaction: cross-national evidence
#4Isn't this what you would expect? Advertising fundamentally is trying to convince you that you need something. If you're perfectly happy with your current situation then what else would you need? So the advertising has to convince you that you're not happy but that there is a product that you can buy that will increase your happiness.
You're basically being negged by advertisers.
Re: Advertising as a source of dissatisfaction: cross-national evidence
#5I can't help but imagine there are worse companies than others for this.
Between Apple and Samsung, these are companies that advertise Average products but charge luxury pricing.
I find this incredibly unethical. But my non Engineering counterparts believe that Sales are necessary.
Re: Advertising as a source of dissatisfaction: cross-national evidence
#6my kids only watch netflix and shows/movies we buy on iTunes
so basically they see virtually no ads, SO unlike my experience growing up watching network TV where every 12 minutes there was a series of 5 or 6 30-second ads
Re: Advertising as a source of dissatisfaction: cross-national evidence
#7Isn't this what you would expect? Advertising fundamentally is trying to convince you that you need something. If you're perfectly happy with your current situation then what else would you need? So the advertising has to convince you that you're not happy but that there is a product that you can buy that will increase your happiness. You're basically being negged by advertisers.
I guess that’s the current form of advertising. It tries to create demand where there has been none before. You could also imagine advertising that tries to address your actual needs. Unfortunately that probably would make a much smaller market.
Re: Advertising as a source of dissatisfaction: cross-national evidence
#8"The effect implies that a hypothetical doubling of advertising expenditure would result in a 3% drop in life satisfaction. That is approximately one half the absolute size of the marriage effect on life satisfaction, or approximately one quarter of the absolute size of the effect of being unemployed."
Does marriage, on average, across cultures, have a proven detrimental effect on life satisfaction?
Re: Advertising as a source of dissatisfaction: cross-national evidence
#9I'm not surprised. Advertising is nothing but private-sector psyops.
Re: Advertising as a source of dissatisfaction: cross-national evidence
#10my kids only watch netflix and shows/movies we buy on iTunes so basically they see virtually no ads, SO unlike my experience growing up watching network TV where every 12 minutes there was a series of 5 or 6 30-second ads
They might not see explicit advertisements, but they're getting exposed to a metric assload of product placement.