Burger King is introducing a vegetarian patty from the start-up Impossible Foods
1–10 of 663 posts
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#2April fools day is a tough day to make this announcement.
But I'm genuinely thrilled to see this. Hopefully some non zero percentage of customers give this a try and reduce the amount of meat in their diet.
That said, I don't expect that non zero percentage to be very high without a lot of marketing.
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#3> Burger King’s chief marketing officer, Fernando Machado, said that in the company’s testing so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new one.
Ugh. First: The vegetarians that I know don't like meat. So making a veggie burger that tastes like the thing they don't like is just dumb.
Second: When I tasted an Impossible Burger, it was awful. It tasted like a horrible veggie burger.
At the places that I've tried it, the staff usually apologize as I order it, and warn me that I probably won't like it. They all tell me that the ordinary veggie burger that they used to serve was better.
At that point, they hint that they were strong-armed by their distributor to server it.
I personally reduced my meat consumption for environmental and health reasons, but when I want a burger, I get a burger.
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#4Is it really better to make something "like" a meat product instead of just making a good vegan/vegetarian product?
Since going lacto-ovo vegetarian myself, I just want tasty food, doesn't matter if it's "like" a meat product.
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#5> Burger King’s chief marketing officer, Fernando Machado, said that in the company’s testing so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new one. Ugh. First: The vegetarians that I know don't like meat. So making a veggie burger that tastes like the thing they don't like is just dumb. Second: When I tasted an Impossible Burger, it was awful. It…
>> Ugh. First: The vegetarians that I know don't like meat. So making a veggie burger that tastes like the thing they don't like is just dumb.
Anecdotal, but i think the aim wasn't just at vegetarians, but also meat eaters who want to eat healthier.
>> Second: When I tasted an Impossible Burger, it was awful. It tasted like a horrible veggie burger.
I've also had an impossible burger, tasted fine to me. Perhaps your's wasn't cooked correctly?
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#6> Burger King’s chief marketing officer, Fernando Machado, said that in the company’s testing so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new one. Ugh. First: The vegetarians that I know don't like meat. So making a veggie burger that tastes like the thing they don't like is just dumb. Second: When I tasted an Impossible Burger, it was awful. It…
>The vegetarians that I know don't like meat. So making a veggie burger that tastes like the thing they don't like is just dumb.
I like meat so i'll give it a try.
If it's a choice between me eating junk food that's killing animals and earth, and eating this junkfood that is probably very slightly better for those and my health then i guess this will work.
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#7> Burger King’s chief marketing officer, Fernando Machado, said that in the company’s testing so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new one. Ugh. First: The vegetarians that I know don't like meat. So making a veggie burger that tastes like the thing they don't like is just dumb. Second: When I tasted an Impossible Burger, it was awful. It…
I'm a vegetarian. I love meat. I'd eat meat all the time if I knew it didn't cause horrifying suffering and environmental damage.
I've had the impossible burger (and liked it) as well, and on a highly mass produced burger like the whopper I'm willing to bet it's close to the real thing.
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#8Is it really better to make something "like" a meat product instead of just making a good vegan/vegetarian product? Since going lacto-ovo vegetarian myself, I just want tasty food, doesn't matter if it's "like" a meat product.
Yes, it is better! Part of the goal is to provide a "gateway patty" to make it easier for meat-eaters to reduce their consumption. Good for their health, good for the environment, good for the animals.
(Also, I've been vegan for years and _love_ the Impossible burger.)
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#9Is it really better to make something "like" a meat product instead of just making a good vegan/vegetarian product? Since going lacto-ovo vegetarian myself, I just want tasty food, doesn't matter if it's "like" a meat product.
Yes, it is better! Part of the goal is to provide a "gateway patty" to make it easier for meat-eaters to reduce their consumption. Good for their health, good for the environment, good for the animals. (Also, I've been vegan for years and _love_ the Impossible burger.)
I guess over the years I've lost some perspective :). Thanks for your reply.
Re: Burger King is introducing a vegetarian patty from the start-up Impossible Foods
#10> Burger King’s chief marketing officer, Fernando Machado, said that in the company’s testing so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new one. Ugh. First: The vegetarians that I know don't like meat. So making a veggie burger that tastes like the thing they don't like is just dumb. Second: When I tasted an Impossible Burger, it was awful. It…
For those like myself who have a diet largely consisting of meat, this sounds great for the exact reasons you described; reduced environmental impact and possibly greater personal health. I agree that the original Impossible Burger was disappointing, but if they manage to incrementally improve to the point of being barely distinguishable, I think overall its a really good thing.