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How Bluetooth got its name – an interview with Jim Kardach

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Re: How Bluetooth got its name – an interview with Jim Kardach

#3
There's a lot of really great stuff in this interview about standardization, motivation, success/failure etc.

Also I assumed that "How bluetooth got its name" was a clickbait title and there'd be a two-sentence answer to that someplace in the article. But no, it's actually a fun story!

Re: How Bluetooth got its name – an interview with Jim Kardach

#8

That's a great story. Marketing doesn't know everything, I guess!

I really like the fact that they acknowledged the problem with a name like "PAN" is that it becomes impossible to search for on internet.

It can sometimes be a problem with names like ".net" or "go", certain use-cases become unsearchable.

Re: How Bluetooth got its name – an interview with Jim Kardach

#9
Or for anyone who has already seen Kingsmen:

The King of Sweden : Bluetooth technology.

Eggsy : Which, of course, got its name from the legendary Danish king Harald Blatand, whose name translates to 'Bluetooth' in English.

[back in England, Roxy is relaying all the information through Eggsy's glasses]

Roxy : And the Bluetooth logo is his initials in Norse runic symbols.

Eggsy : And, as I'm sure you know, the Bluetooth logo is his initials...

Princess Tilde : Yup.

Eggsy : ...in Norse runic symbols.

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