Kuleshov effect
en.wikipedia.org
Kuleshov effect
1–10 of 36 posts
Re: Kuleshov effect
#2I would like to see examples of this effect in advertising
Re: Kuleshov effect
#3This effect does not work for me at all. I watched the clip before reading about what the effect actually is and I saw nothing like they described in the article.
Re: Kuleshov effect
#4I would like to see examples of this effect in advertising
The entirety of video advertising utilizes this effect. A shot of carpet cleaner is less effective than that same shot juxtaposed with a happy couple enjoying dinner in a clean home.
The naive advertising of Kermit the Frog (Ocean Breeze soap will get you clean!) Is rarely as effective as showing successfully happy people, even if they aren't using the product!
Really the Kuleshov effect is so pervasive in visual media that we don't think of it as an effect, just as the way things are. It would be like trying to imagine living without object permanance.
Re: Kuleshov effect
#5I wonder how is the lack of this effect connected to autism.
Re: Kuleshov effect
#6This scene from Monty Python's Holy Grail came back to my mind:
https://youtu.be/DPXG4pdPj4w?t=18
Re: Kuleshov effect
#7There probably is a similar effect when people look at their own photos versus other people looking at the same photos. Wonder if anyone experimentally verified that.
Re: Kuleshov effect
#8I think that this is a big part of why tiktok works so well as an app. You can always re-phrase one video in the context of a new one to create a lot of creative mashups.
Re: Kuleshov effect
#9I wonder how is the lack of this effect connected to autism.
I wonder about this as well. That example on Wikipedia had no effect on me. On the other hand could it be the advertising industry using it too much and some people getting "anesthetized" to it? I don't think it's autism for me because generally I'm hyper aware of people's emotions.
Re: Kuleshov effect
#10I would like to see examples of this effect in advertising
The entirety of video advertising utilizes this effect. A shot of carpet cleaner is less effective than that same shot juxtaposed with a happy couple enjoying dinner in a clean home. The naive advertising of Kermit the Frog (Ocean Breeze soap will get you clean!) Is rarely as effective as showing successfully happy people, even if they aren't using the product! Really the Kuleshov effect is so pervasive in visual med…
Which isn't to take away from Kuleshov at all, cinema was a very new medium back then and this effect wasn't immediately obvious. Furthermore we might expect that people who grew up with cinema and video everywhere might be sophisticated enough not to be subject to the effect, but the recent replications of the effect and it's continued efficacy in advertising show that we still are.