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Blue Apron's 90% Drop Makes It Third Worst U.S. IPO This Decade

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Re: Blue Apron's 90% Drop Makes It Third Worst U.S. IPO This Decade

#4
"Company with absurdly expensive food that still requires considerable preparation gets rejected by non-tech workers".

Federal minimum wage is $7.25 and median HOUSEHOLD income is around 59k so let's look at their pricing: the cheapest plan they offer is $39.96 a week for 4 servings a week ranging to $143.84 for 16 servings a week for $143.84.

That means 1-day's kcals for someone on a 2k kcal diet is $25.68 to $39.96 a day depending on the plan. PURE INSANITY.

Re: Blue Apron's 90% Drop Makes It Third Worst U.S. IPO This Decade

#7

"Company with absurdly expensive food that still requires considerable preparation gets rejected by non-tech workers". Federal minimum wage is $7.25 and median HOUSEHOLD income is around 59k so let's look at their pricing: the cheapest plan they offer is $39.96 a week for 4 servings a week ranging to $143.84 for 16 servings a week for $143.84. That means 1-day's kcals for someone on a 2k kcal diet is $25.68 to $39.96…

you measure your food's value by cost per kcal?

Re: Blue Apron's 90% Drop Makes It Third Worst U.S. IPO This Decade

#8

"Company with absurdly expensive food that still requires considerable preparation gets rejected by non-tech workers". Federal minimum wage is $7.25 and median HOUSEHOLD income is around 59k so let's look at their pricing: the cheapest plan they offer is $39.96 a week for 4 servings a week ranging to $143.84 for 16 servings a week for $143.84. That means 1-day's kcals for someone on a 2k kcal diet is $25.68 to $39.96…

That’s actually an average meal price for that size meal in NYC. That said, there’s no cooking involved for that $10, unlike with Blue Apron.

Re: Blue Apron's 90% Drop Makes It Third Worst U.S. IPO This Decade

#9

"Company with absurdly expensive food that still requires considerable preparation gets rejected by non-tech workers". Federal minimum wage is $7.25 and median HOUSEHOLD income is around 59k so let's look at their pricing: the cheapest plan they offer is $39.96 a week for 4 servings a week ranging to $143.84 for 16 servings a week for $143.84. That means 1-day's kcals for someone on a 2k kcal diet is $25.68 to $39.96…

Cost for the delivered food and spices may be high, but I think blue apron missed out on the larger opportunity of food preparation education, aka cooking. They could have gamified the whole system to offer more difficult meals as the subscriber gets better, with points for free perks and all that.

Re: Blue Apron's 90% Drop Makes It Third Worst U.S. IPO This Decade

#10
post #3

Good. I hope they fail. This is an insanely wasteful business model, and any claims they make about sustainability are ancillary at best.

To add some perspective, if it wasn't for Blue Apron, I would be eating out all the time. They take away two most cumbersome parts of cooking: grocery shopping and measuring. Long live!
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