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The Dating Brokers: An autopsy of online love

datadating.tacticaltech.org

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Re: The Dating Brokers: An autopsy of online love

#5

Post by matte_black »

cbhl wrote: post #2

This page reads normally on mobile, but on desktop it's eight columns wide, scrolls horizontally, with each column being 1/4th the screen width.

The horizontal scroll actually isn't that bad, but what killed it was using italics for the entire text. What the hell???

Re: The Dating Brokers: An autopsy of online love

#6

Post by BadassFractal »

Speaking of LTV, the power users in online dating can easily be worth several hundred a month. Super swipes and super likes are about $1 each these days and in crowded dating markets you have to rely on them heavily if you're hoping to cut through the noise of everybody else's profiles.

I'm actually surprised Tinder and co haven't started selling an option to bid money to have your profile be seen first in your city. Same as any other real time bidding in advertising. Have users try to outbid each other to be within first x swipes in the city, instead of "potential match in position 10574" that nobody will ever swipe to.

I realize it might mess with their products' Aha! Moment of seeing only super attractive members within your first few minutes of the user journey, but there's likely a ton of money in it, and a way to strike a healthy balance. I know I would probably end up using something like that.

On an unrelated note, seeding your app with "fake users" siphoned from your peer companies sucks if you're charging for the service. You end up having your users spend hours swiping or paying money to connect with fake profiles. Can't be ethical.

Re: The Dating Brokers: An autopsy of online love

#7

Post by blattimwind »

cbhl wrote: post #2

This page reads normally on mobile, but on desktop it's eight columns wide, scrolls horizontally, with each column being 1/4th the screen width.

Turning on reader mode has it display the massive GDPR waiver / "partners list" instead of the actual article :)

Re: The Dating Brokers: An autopsy of online love

#8

Post by thanatropism »

BadassFractal wrote: post #6

Speaking of LTV, the power users in online dating can easily be worth several hundred a month. Super swipes and super likes are about $1 each these days and in crowded dating markets you have to rely on them heavily if you're hoping to cut through the noise of everybody else's profiles. I'm actually surprised Tinder and co haven't started selling an option to bid money to have your profile be seen first in your city.…

I met all my girlfriends including my wife in nightclubs. I didn't even like nightclubs but wanted to meet women.

This probably sounds as quaint as arranged marriages nowadays.

Re: The Dating Brokers: An autopsy of online love

#9

Post by mcrad »

BadassFractal wrote: post #6

Speaking of LTV, the power users in online dating can easily be worth several hundred a month. Super swipes and super likes are about $1 each these days and in crowded dating markets you have to rely on them heavily if you're hoping to cut through the noise of everybody else's profiles. I'm actually surprised Tinder and co haven't started selling an option to bid money to have your profile be seen first in your city.…

How is rampart fraud here unrelated to LTV? Seems quite obvious to me they are intertwined.

Re: The Dating Brokers: An autopsy of online love

#10

Post by dec0dedab0de »

matte_black wrote: post #5
cbhl wrote: post #2

This page reads normally on mobile, but on desktop it's eight columns wide, scrolls horizontally, with each column being 1/4th the screen width.

The horizontal scroll actually isn't that bad, but what killed it was using italics for the entire text. What the hell???

yeah I like weird layouts sometimes, but italics was a pain, especially since this is just text.
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