Snapchat CEO’s leaked memo on survival

#1

Post by cpeterso » Fri, Oct 05, 2018, 3:02 PM UTC

Snapchat CEO’s leaked memo on survival
techcrunch.com

Re: Snapchat CEO’s leaked memo on survival

#2

Post by A7med » Sun, Oct 07, 2018, 4:13 PM UTC

The discover shit what made me delete Snapchat, keeps throwing annoying people at my face every time I open the app, why? it was a fun way to chat with friends and share short videos but no let fill it with booty shaking and nasty stuff and force you to watch it

Re: Snapchat CEO’s leaked memo on survival

#3

Post by Yhippa » Sun, Oct 07, 2018, 4:14 PM UTC

Why did they ignore Android usability and performance for so long? Also, I guess one of the cool things was the mystery meat UX but I wonder if that hurt them as they tried to garner broad appeal? Sometimes I see other people's Snaps and have no idea how they did certain things like effects, text, or interactive elements.

Re: Snapchat CEO’s leaked memo on survival

#4

Post by shanghaiaway » Sun, Oct 07, 2018, 4:18 PM UTC

I read the whole memo, or tried to. Ridiculous. It means nothing at all. One OKR is "spread positivity". What does that even mean? How is it measurable? https://cheddar.com/videos/snap-ceo-evan-spiegel-company-mem...

Re: Snapchat CEO’s leaked memo on survival

#5

Post by ForHackernews » Sun, Oct 07, 2018, 4:19 PM UTC

Maybe this will be the beginning of the end for the social media bubble?

Re: Snapchat CEO’s leaked memo on survival

#6

Post by georgespencer » Sun, Oct 07, 2018, 4:21 PM UTC

Here's coverage without an insanely user hostile "WE ARE PART OF OATH YOUR PRIVACY IS IMPORTANT (BUT IT'S DIFFICULT TO FIND SETTINGS TO DISABLE COOKIES)" lightbox which cannot be dismissed:

https://cheddar.com/videos/snap-ceo-evan-spiegel-company-mem...

Re: Snapchat CEO’s leaked memo on survival

#7

Post by fjsolwmv » Sun, Oct 07, 2018, 4:22 PM UTC

Did Snapchat really flop, or is the equity market undergoing a correction and return to sanity? Snapchat was a fun fad, not a sustainable enterprise. Everyone involved should have taken money off the table in the high times and realized the bubble component would pop.

Re: Snapchat CEO’s leaked memo on survival

#8

Post by PhoenixReborn » Sun, Oct 07, 2018, 4:25 PM UTC

shanghaiaway wrote: post #4

I read the whole memo, or tried to. Ridiculous. It means nothing at all. One OKR is "spread positivity". What does that even mean? How is it measurable? https://cheddar.com/videos/snap-ceo-evan-spiegel-company-mem...

Indeed. Looking at their OKRs, the only one I can see turning it around for them is "Lead the Way in Augmented Reality". The others are fluff in wording and in punch, and I can't see them gaining ground against IG when IG executes on these ideas much better than Snap does.

Re: Snapchat CEO’s leaked memo on survival

#9

Post by shanghaiaway » Sun, Oct 07, 2018, 4:25 PM UTC

Yhippa wrote: post #3

Why did they ignore Android usability and performance for so long? Also, I guess one of the cool things was the mystery meat UX but I wonder if that hurt them as they tried to garner broad appeal? Sometimes I see other people's Snaps and have no idea how they did certain things like effects, text, or interactive elements.

Snapchat didn't have to be a fad. Spiegels incompetence as a CEO and as a product person killed the business.

Re: Snapchat CEO’s leaked memo on survival

#10

Post by nicoburns » Sun, Oct 07, 2018, 4:25 PM UTC

Yhippa wrote: post #3

Why did they ignore Android usability and performance for so long? Also, I guess one of the cool things was the mystery meat UX but I wonder if that hurt them as they tried to garner broad appeal? Sometimes I see other people's Snaps and have no idea how they did certain things like effects, text, or interactive elements.

Yeah, I think instagram has eaten snapchats lunch just by having a much better (more performant) implementation. The snapchat app are so much more battery than anything else on my phone that I've actually completely uninstalled it, even though I quite liked using it.