Dear Gap, I have your new logo.
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Dear Gap, I have your new logo.
1–10 of 126 posts
Re: Dear Gap, I have your new logo.
#2This was the first thought I had when I saw their "if you can do better" press release.
Kind of depressing from such a large brand, to be honest. As if it wasn't bad enough getting this kind of "Well it's just a design, it takes like five minutes, I can sketch one up right now! So here, you can do it, but we're giving you peanuts" mentality from smaller clients.
Re: Dear Gap, I have your new logo.
#3Well played. How about a sneak peak?
Re: Dear Gap, I have your new logo.
#4Posts like this seem like the designer equivalent of the music labels spending years complaining about how sharing music is wrong and trying to put the "evil" back in Pandora's box, while millions of people merrily continue to download music off bittorrent anyway. The reality of the internet is that people can easily solicit work on spec from thousands of designers, and they will get good stuff in return. Will it be great? Rarely. But it'll be good enough for most, and if it's not, they're out nothing. See 99designs.com.
This seems like classic game theory. While it's in the design industry's collective best interest to never work on spec like this, it might be in an individual designer's best interest to design Gap's logo for free. And even if it's not, if most of them think it is, you've still lost. Believe me, I understand that Gap's move here is a slap in the face, but many designers out there will do it anyway, just for the chance to say they designed Gap's logo.
Re: Dear Gap, I have your new logo.
#5Well played. How about a sneak peak?
I don't think you quite understand the sarcasm in the article (or perhaps I misread it...?)
Re: Dear Gap, I have your new logo.
#6Re: Dear Gap, I have your new logo.
#7Earlier quoted context omitted.
I don't think you quite understand the sarcasm in the article (or perhaps I misread it...?)
I did not understand either, I feel I am missing some context to this post that the writer should have included.
I think he was basically saying that good design comes from hard work and a deep understanding of a large number of variables, while the Gap is just getting a million monkeys banging on typewriters and picking the best design.
Re: Dear Gap, I have your new logo.
#8A bit of background on this. Gap just updated their logo, its getting pretty heavily slammed by the design community (I too think its god awful)
More here: http://www.creativereview.co.uk/cr-blog/2010/october/new-gap...
BTW the author's twitter feed, @Mike_FTW is one of the funnier feeds to follow.
Re: Dear Gap, I have your new logo.
#9Earlier quoted context omitted.
I don't think you quite understand the sarcasm in the article (or perhaps I misread it...?)
I did not understand either, I feel I am missing some context to this post that the writer should have included.
Seems like GAP announced an unpaid logo contest.
Re: Dear Gap, I have your new logo.
#10Posts like this seem like the designer equivalent of the music labels spending years complaining about how sharing music is wrong and trying to put the "evil" back in Pandora's box, while millions of people merrily continue to download music off bittorrent anyway. The reality of the internet is that people can easily solicit work on spec from thousands of designers, and they will get good stuff in return. Will it be…
To be fair to the music labels, they at least have copyright law on their side. This is more like how professional journalists whine about bloggers.