How to make an unprofitable Groupon campaign successful
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How to make an unprofitable Groupon campaign successful
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Re: How to make an unprofitable Groupon campaign successful
#2Great post guys. I have used Groupon many times and the places I revisit are the ones that have excellent customer service.
I think an important factor to note is Deal Expiration date. Many businesses only give customers 1-2 months to redeem a certificate, if you span this out across a year you will save yourselves a lot of energy when the Groupon is about to expire.
Re: How to make an unprofitable Groupon campaign successful
#3"Although I am skeptical the Groupon user base is a highly desirable group of customers, few people have actually made a convincing argument that shows they don’t return in significant numbers."
It's probably better to use that as a starting point: i.e., assume Groupon customers are not the best demographic, and design the Groupon discount accordingly (only a modest discount on a higher-priced good or service, e.g.).
Re: How to make an unprofitable Groupon campaign successful
#4Wow - "Groupon consultant" would be a pretty lucrative gig. Be the go between between the small biz and Groupon, negotiate better terms, educate on best practices, etc.
Re: How to make an unprofitable Groupon campaign successful
#5" Although I am skeptical the Groupon user base is a highly desirable group of customers, few people have actually made a convincing argument that shows they don’t return in significant numbers. " It's probably better to use that as a starting point: i.e., assume Groupon customers are not the best demographic, and design the Groupon discount accordingly (only a modest discount on a higher-priced good or service, e.g.…
In most markets, the waitlist to run a Groupon promotion is so long that it's tough for a business to dictate terms.
That is a good reason to run a promotion with a groupon-clone.
Re: How to make an unprofitable Groupon campaign successful
#6There has been plenty of commentary and feedback about how businesses view Groupon, but less about users. What is the prototypical Groupon user? A coupon chasing cheapo or someone who is looking to try new places in their city?