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How did Google get so big?

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Re: How did Google get so big?

#6
So if Google is a monopoly, what should be done about it? Split it up into separate, competing mini-Googles? Keep fining them more and more money until they stop anti-competitive practices? Split off Maps/Android/Drive/etc into separate companies so that Google can't use their search monopoly to dominate those fields?

I'm genuinely not sure what the best way to go about this would be.

Re: How did Google get so big?

#7
> Steve Kroft: Were any of those acquisitions questioned by the antitrust division of the Justice Department?

> Gary Reback: Some were investigated, but only superficially, the government just really isn't enforcing our antitrust laws. And that's what's happened. None of these acquisitions have been challenged

Granted, most of Google's 200+ acquisitions would not trigger any scrutiny, but this line is mind boggling.

Re: How did Google get so big?

#8
If I could give a six word response for the technical side: "Jeff Dean, Sanjay Ghemawat and team".

To paraphrase some Cal/UC Berkeley professor that I cannot remember, he said that the problem with scaling is that when you go up a magnitude or more, you may need a qualitatively different solution for the same problem. Jeff Dean and Sanjay Ghemawat and their team have time and time again managed to design and build state-of-the-art, qualitatively different solutions (MapReduce, BigTable, Spanner). And now their team's attention is on AI...

2016 (might be more recent ones) update on AI at Google http://highscalability.com/blog/2016/3/16/jeff-dean-on-large...

Video of full lecture: https://www.youtube.com/watch?v=QSaZGT4-6EY

EDIT: Sanjay Ghemawat and Jeff are like the dynamic duo of large scale systems engineering.

Re: How did Google get so big?

#9

So if Google is a monopoly, what should be done about it? Split it up into separate, competing mini-Googles? Keep fining them more and more money until they stop anti-competitive practices? Split off Maps/Android/Drive/etc into separate companies so that Google can't use their search monopoly to dominate those fields? I'm genuinely not sure what the best way to go about this would be.

Ignoring the cynic in me that tells me that nothing will change, makes me think that the right answer is probably less to do with breaking apart or changing google but more likely the establishment of personal data privacy rights in the US. Once it’s more expensive to collect everything about us, companies like google will have a hard time.

I don’t think we’d realistically introduce laws like this until the citizens united decision is overturned. Until then the US political system is owned by the rich.

Re: How did Google get so big?

#10

So if Google is a monopoly, what should be done about it? Split it up into separate, competing mini-Googles? Keep fining them more and more money until they stop anti-competitive practices? Split off Maps/Android/Drive/etc into separate companies so that Google can't use their search monopoly to dominate those fields? I'm genuinely not sure what the best way to go about this would be.

Im pretty sure this is why Alphabet was formed, they sort of split themselves up as a preventative measure.
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