Email marketing for e-commerce
stripe.com
Email marketing for e-commerce
1–10 of 108 posts
Re: Email marketing for e-commerce
#2"Email marketing lists naturally degrade by about 22.5% every year".
I would have thought that it would have been much higher than this!
Re: Email marketing for e-commerce
#3Honestly the most surprising thing to me was the study that is cited out of the gate:
According to our latest research, however, conventional wisdom is wrong. A vast majority of Americans (91%) do in fact want to receive promo emails.
While 86% would like to receive promo emails at least monthly, 15% would like to receive promotional emails every day.
Is my personal experience of not wanting any email promotions just way off here?
[1] https://www.marketingsherpa.com/article/chart/how-customers-...
Re: Email marketing for e-commerce
#4Re: "Email marketing"
I wish it was opt-in as opposed to opt-out. The amount of email spam and physical spam received is absolutely ridiculous. I shudder to wonder how much electricity is wasted sending unwanted mail and delivering unwanted emails.
Sounds like it'd be a win for everyone based on this guide. Those who want it would opt in, and the company could focus their campaigns for those who want it more. Meanwhile those who don't can be left alone.
Re: Email marketing for e-commerce
#5Re: "Email marketing" I wish it was opt-in as opposed to opt-out. The amount of email spam and physical spam received is absolutely ridiculous. I shudder to wonder how much electricity is wasted sending unwanted mail and delivering unwanted emails. Sounds like it'd be a win for everyone based on this guide. Those who want it would opt in, and the company could focus their campaigns for those who want it more. Meanwhi…
It's usually opt-in (if it isn't, a lot of jurisdictions allow you to sue or do other nasty things) but it's ticked by default and somewhat hidden above and below the ToS/EULA.
Re: Email marketing for e-commerce
#6Read the domain + title, thought Stripe is launching Mailchimp competitor (...10/10 would sign up...)
Re: Email marketing for e-commerce
#7> 91% of customers want to hear from the companies they do business with. It’s unavoidable in the modern e-commerce marketing world.
The quote is referring to email marketing. This seems pretty misleading. I can believe that 91% of people want to hear from some companies. But I'd bet that most people are not interested in hearing from most of the companies they do business with.
There's a simple solution to this. It's called opt-in, and it's not uncommon (although I wish it were ubiquitous). If I check a box (that is by default unchecked) saying I want marketing and promotional emails, by all means send them my way. But I abhor being automatically signed up for emails just by nature of the fact that I made an online purchase.
Re: Email marketing for e-commerce
#8Honestly the most surprising thing to me was the study that is cited out of the gate: According to our latest research, however, conventional wisdom is wrong. A vast majority of Americans (91%) do in fact want to receive promo emails. While 86% would like to receive promo emails at least monthly, 15% would like to receive promotional emails every day. Is my personal experience of not wanting any email promotions just…
At this point I consider my general-purpose email address to be an opt-in advertising receptacle. I don't mind receiving marketing, especially when the coupons are good. However, getting the marketing when I want it for what I want at a particular point in time is tricky. Filtering through the emails becomes tedious, too, as I opt-in to more email lists.
Re: Email marketing for e-commerce
#9I know this isn't specific to this particular domain, but the thought of psychology being used in a way to essentially herd cattle to consume leaves me feeling a bit cold.
Re: Email marketing for e-commerce
#10> 91% of customers want to hear from the companies they do business with. It’s unavoidable in the modern e-commerce marketing world. The quote is referring to email marketing. This seems pretty misleading. I can believe that 91% of people want to hear from some companies. But I'd bet that most people are not interested in hearing from most of the companies they do business with. There's a simple solution to this. It'…
Yeah, that's how I feel too. When I get an email such as:
> Hey {{ first_name }},
"Hey" isn't a salutation I want as a customer. We aren't friends.
> We miss you.
Bullshit. This is an auto-generated email. Computers don't "miss" people.
> It's been a while since we've seen you. We know you get busy ...
Yes, and now you're interrupting my busy day
> ... but we'd love to see you again soon. In fact, come back and visit us in the next 5 days and take 15% off your order.
If you did a good job with my last purchase, I'll come back when I need something.
50/50 chance at this point that I hit the spam flag.