MPEG: A crisis, the causes and a solution
blog.chiariglione.org
MPEG: A crisis, the causes and a solution
1–10 of 153 posts
Re: MPEG: A crisis, the causes and a solution
#2> AOM will certainly give much needed stability to the video codec market but this will come at the cost of reduced if not entirely halted technical progress. There will simply be no incentive for a company to develop new video compression technologies
I don't think is correct. The driver for innovation in video compression technologies will continue to be the practical problems of encoding and distributing video. The quest for smaller video file sizes while maintaining quality is what has driven the development of VP8 to VP9 and now to AV1. Smaller video file sizes directly help reduce the costs of companies like Google, Amazon, Netflix, Hulu, Apple, etc. and I don't see that changing any time soon. There will be an AV2 eventually.
Re: MPEG: A crisis, the causes and a solution
#3> AOM will certainly give much needed stability to the video codec market but this will come at the cost of reduced if not entirely halted technical progress. There will simply be no incentive for a company to develop new video compression technologies I don't think is correct. The driver for innovation in video compression technologies will continue to be the practical problems of encoding and distributing video. Th…
Sure a company might want to fund development of a proprietary way to reduce their costs but why would they want to make that available to their competitors in a global standard for free?
Re: MPEG: A crisis, the causes and a solution
#4> Here are a few, out of close to 180 standards: MP3 for digital music (1992), MPEG-2 for digital television (1994), MPEG-4 Visual for video on internet (1998), MP4 file format for mobile handsets (2001),
well mp3 was mostly frauenhofer, not mpeg (yes they created the standard, etc. but the most patentable work was done by the frauenhofer) also the date... on 1992 it was not (yet) called mp3. it's silly to actually name it in the mpeg sense...
Edit: not a fan of mpeg, but if I would be them I would try to form a non profit and actually try to collect money like that instead of being a super duper not obvious big licensing company. I mean H.265 was released in 2013 and it's still not as widely used as it could be and better fully open source alternatives emerge quicklier than ever.
Re: MPEG: A crisis, the causes and a solution
#5If you read between the lines, this is an admission that patent licensing is now simply too complicated to make proprietary codecs viable. Especially when enabling an extra compression "profile" requires extra licenses.
Also, that the indirect value of having an open-licensed codec to the big players in AOM is far more than the possible license revenue.
Re: MPEG: A crisis, the causes and a solution
#6> AOM will certainly give much needed stability to the video codec market but this will come at the cost of reduced if not entirely halted technical progress. There will simply be no incentive for a company to develop new video compression technologies I don't think is correct. The driver for innovation in video compression technologies will continue to be the practical problems of encoding and distributing video. Th…
Sure a company might want to fund development of a proprietary way to reduce their costs but why would they want to make that available to their competitors in a global standard for free?
So they can get adoption in the market?
For example you need hardware acceleration for it to be a feasible alternative on mobile.
Re: MPEG: A crisis, the causes and a solution
#7> AOM will certainly give much needed stability to the video codec market but this will come at the cost of reduced if not entirely halted technical progress. There will simply be no incentive for a company to develop new video compression technologies I don't think is correct. The driver for innovation in video compression technologies will continue to be the practical problems of encoding and distributing video. Th…
Sure a company might want to fund development of a proprietary way to reduce their costs but why would they want to make that available to their competitors in a global standard for free?
Because they need their video to play on other company's devices. Netflix and Google want to use AV1. To make the best use of it they want it supported on as many phones, TVs, computers, tablets, etc. as possible. This "coopetition" is good for everyone.
Re: MPEG: A crisis, the causes and a solution
#8> AOM will certainly give much needed stability to the video codec market but this will come at the cost of reduced if not entirely halted technical progress. There will simply be no incentive for a company to develop new video compression technologies I don't think is correct. The driver for innovation in video compression technologies will continue to be the practical problems of encoding and distributing video. Th…
Sure a company might want to fund development of a proprietary way to reduce their costs but why would they want to make that available to their competitors in a global standard for free?
they need good decoders, and acceptable encoders to be free, to spur adoption.
they can try to keep an advantage by not releasing their most cutting edge encoder.
Re: MPEG: A crisis, the causes and a solution
#9> AOM will certainly give much needed stability to the video codec market but this will come at the cost of reduced if not entirely halted technical progress. There will simply be no incentive for a company to develop new video compression technologies I don't think is correct. The driver for innovation in video compression technologies will continue to be the practical problems of encoding and distributing video. Th…
Sure a company might want to fund development of a proprietary way to reduce their costs but why would they want to make that available to their competitors in a global standard for free?
Aren't the browser vendors the gatekeepers here? As long as there are browsers that are given away for free, the decoders would be have to be made also. And if the browsers refuse to add a decoder unless encoding is also patent-free, then we have free codecs.
Re: MPEG: A crisis, the causes and a solution
#10> AOM will certainly give much needed stability to the video codec market but this will come at the cost of reduced if not entirely halted technical progress. There will simply be no incentive for a company to develop new video compression technologies I don't think is correct. The driver for innovation in video compression technologies will continue to be the practical problems of encoding and distributing video. Th…
Sure a company might want to fund development of a proprietary way to reduce their costs but why would they want to make that available to their competitors in a global standard for free?
Because a lot of companies pay costs on products they don't control. A company like Netflix generally has to store their movie files in multiple different formats to support all the various different devices that are out there. If they want to improve the format, they need everyone else on board.